Archive for the ‘Articles’ Category

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Articles

Give Me Space

4/4/2018

      If advertisers are from Mars and agencies from Venus, how can they get along? Five ways for advertisers and their agencies to…

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Articles

Run Forrest, Run.

3/8/2018

How fast or far you can run only matters if you run in the right direction: Discover how brand advertisers can ensure the effective use…

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Articles

The Science of Love

3/8/2018

How the deliberate use of relationship insight can improve partnerships and ensure the continued alignment of expectations between clients and agencies By Bruno Gralpois Author/Speaker,…

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Articles

2018 Advertiser/Agency Predictions

1/2/2018

What should advertisers and their agencies expect from each other in 2018? Discover major trends that will inevitably rock your world. By Bruno Gralpois Author/Speaker,…

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Articles

How to Drive Your Client Mad

11/14/2017

Common mistakes agencies make with their clients and what to do about it. By Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly…

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Articles

Trust Me (no, really!)

11/14/2017

Five realistic ways to earn trust in client/agency relationships By Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here  Trust me…

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Articles

Who killed the timesheet?

8/30/2017

Download a print-friendly version here Five principles to make the most effective use of agency talent Before we start joyfully pointing the finger at anyone,…

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Articles

Sick of Being Sick

8/22/2017

Download a print-friendly version here How Madison Avenue got the flu, and what brand advertisers should do about it. The world of Madison Avenue is…

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