Archive for the ‘Articles’ Category

Latest Posts

Articles

Run Forrest, Run.

3/8/2018

How fast or far you can run only matters if you run in the right direction: Discover how brand advertisers can ensure the effective use…

Read More

Articles

The Science of Love

3/8/2018

How the deliberate use of relationship insight can improve partnerships and ensure the continued alignment of expectations between clients and agencies By Bruno Gralpois Author/Speaker,…

Read More

Articles

2018 Advertiser/Agency Predictions

1/2/2018

What should advertisers and their agencies expect from each other in 2018? Discover major trends that will inevitably rock your world. By Bruno Gralpois Author/Speaker,…

Read More

Articles

How to Drive Your Client Mad

11/14/2017

Common mistakes agencies make with their clients and what to do about it. By Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly…

Read More

Articles

Trust Me (no, really!)

11/14/2017

Five realistic ways to earn trust in client/agency relationships By Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here  Trust me…

Read More

Articles

Who killed the timesheet?

8/30/2017

Download a print-friendly version here Five principles to make the most effective use of agency talent Before we start joyfully pointing the finger at anyone,…

Read More

Articles

Sick of Being Sick

8/22/2017

Download a print-friendly version here How Madison Avenue got the flu, and what brand advertisers should do about it. The world of Madison Avenue is…

Read More

Articles

Less is More. More or Less.

7/26/2017

Download a print-friendly version here How brand advertisers can simplify roster management without significantly shrinking the number of agencies they work with. The world of…

Read More