Archive for the ‘In The News’ Category

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In The News

Five Steps to a Great Creative Brief

4/13/2018

April 11, 2018 By Urey Onuoha, Association of National Advertisers Five things marketers can do to produce a better creative brief. In advertising, it can be argued…

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In The News

Advertisers, get off your agency’s back!

3/14/2018

By Bruno Gralpois  Editor's Note: The following is a guest post from Bruno Gralpois, co-founder and principal of Agency Mania Solutions. Advertisers, if you want success, it's…

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In The News

Relationship Capital

8/5/2016

ANA Final Say By Bruno Gralpois As we celebrate the ANA’s 100th Anniversary and its vibrant history of advertising, it’s a good time to reflect…

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