Archive for the ‘In The News’ Category

Chaos or creation? That depends on your partnership

12/11/2018

Find out what Bruno Gralpois has to say about the future of the advertising industry. The relationships between brands and their agencies are bordering on…

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Effective Agency Management: A Critical Marketing Muscle

12/6/2018

Effective Agency Management: A Critical Marketing Muscle December 6, 2018 By Bruno Gralpois, ANA Faculty No matter what kind of marketer you are, you'll spend years…

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Opinion: Amazon’s advertising phenomenon fuels a Seattle talent boom

11/30/2018

Opinion: Amazon's advertising phenomenon fuels a Seattle talent boom Puget Sound Business Journal, Bruno Gralpois, November 30, 2018   Seattle is on its way to…

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Agency Relationship Expert Bruno Gralpois Hosts ANA E-Training on Effective Agency Management

11/19/2018

Agency Relationship Expert Bruno Gralpois hosts Association of National Advertisers E-Training on Effective Agency Management ANA members gain takeaways on turning volatile agency relationships into…

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Advertising Industry Insider Publishes 2nd Edition of How-To Guide for Effective Brand-Agency Partnerships

10/24/2018

Advertising Industry Insider Publishes 2nd Edition of How-To Guide for Effective Brand-Agency Partnerships Available for pre-order now, the 2nd edition of Agency Mania by Bruno…

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Client agency relationships: confessions of an ex-client

10/22/2018

The uneasy truth about being a client and what it means to build lasting partnerships in today’s cut-throat environment. By: Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency…

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5 Considerations to Keep in Mind When Choosing Between Retainer and Deliverable-First

10/15/2018

      5 Considerations to Keep in Mind When Choosing Between Retainer and Deliverable-First By Bruno Gralpois, Co-founder and Principal at Agency Mania Solutions…

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Mondelez: Automating the SOW Process

9/12/2018

        New ANA research reveals shifts in agency comp practices By: Kerry Breen, Senior Manager, Content Creation, Marketing Knowledge Center, ANA Mondelez:…

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How To Keep Employees At The Top Of Their Game

8/8/2018

      Four ways the marketing industry can overcome its growing talent shortage.  Download a print-friendly version here By: Bruno Gralpois, Author/Speaker, Thought-provocateur, Client/Agency…

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Are You Prepared for Voice-Based Marketing?

6/6/2018

Are You Prepared for Voice-Based Marketing? By MarTech Advisor, June 6, 2018 A ‘voice-based everything’ future is coming. The smart speaker market has grown 210% from…

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