Archive for the ‘In The News’ Category

Marketing Technology Awards 2019: Entries open through Jan 25

1/11/2019

Marketing Technology Awards 2019: Entries open through Jan 25 The Marketing Technology Awards ceremony will take place in Tribeca, New York on March 21, 2019.…

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Chaos or creation? That depends on your partnership

12/11/2018

Find out what Bruno Gralpois has to say about the future of the advertising industry. The relationships between brands and their agencies are bordering on…

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Effective Agency Management: A Critical Marketing Muscle

12/6/2018

Effective Agency Management: A Critical Marketing Muscle December 6, 2018 By Bruno Gralpois, ANA Faculty No matter what kind of marketer you are, you'll spend years…

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The Amazon Advertising Impact

12/4/2018

By: Larry Coffman- December 4, 2018 Written by Bruno Gralpois With Amazon’s HQ2 investment in Long Island City, just a stone’s throw from Madison Avenue, many are…

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To Increase Agency-Client Trust, Align on the Incentives

11/30/2018

November 30, 2018  by Tim Williams To Increase Agency-Client Trust, Align the Incentives The level of mutual trust between agencies and their clients is at an all-time…

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Opinion: Amazon’s advertising phenomenon fuels a Seattle talent boom

11/30/2018

Opinion: Amazon's advertising phenomenon fuels a Seattle talent boom Puget Sound Business Journal, Bruno Gralpois, November 30, 2018   Seattle is on its way to…

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Agency Relationship Expert Bruno Gralpois Hosts ANA E-Training on Effective Agency Management

11/19/2018

Agency Relationship Expert Bruno Gralpois hosts Association of National Advertisers E-Training on Effective Agency Management ANA members gain takeaways on turning volatile agency relationships into…

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Advertising Industry Insider Publishes 2nd Edition of How-To Guide for Effective Brand-Agency Partnerships

10/24/2018

Advertising Industry Insider Publishes 2nd Edition of How-To Guide for Effective Brand-Agency Partnerships Available for pre-order now, the 2nd edition of Agency Mania by Bruno…

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Client agency relationships: confessions of an ex-client

10/22/2018

The uneasy truth about being a client and what it means to build lasting partnerships in today’s cut-throat environment. By: Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency…

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5 Considerations to Keep in Mind When Choosing Between Retainer and Deliverable-First

10/15/2018

      5 Considerations to Keep in Mind When Choosing Between Retainer and Deliverable-First By Bruno Gralpois, Co-founder and Principal at Agency Mania Solutions…

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