Archive for the ‘In The News’ Category

Five Steps to a Great Creative Brief

4/13/2018

April 11, 2018 By Urey Onuoha, Association of National Advertisers Five things marketers can do to produce a better creative brief. In advertising, it can be argued…

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How to get more from the creative brief process

3/21/2018

By Bruno Gralpois Early in the creative process, details matter. Creative briefs that lack rigor and clear objectives are the earliest warning sign of a…

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Advertisers, get off your agency’s back!

3/14/2018

By Bruno Gralpois  Editor's Note: The following is a guest post from Bruno Gralpois, co-founder and principal of Agency Mania Solutions. Advertisers, if you want success, it's…

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Bruno Gralpois: the advertising love doctor on how to nurture client/agency relationships

3/8/2018

By Bruno Gralpois Bruno Gralpois is co-founder and principal of Agency Mania Solutions, known by some as the ‘Advertising Love Doctor.’ A former head of global…

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Shooting for the stars: Three keys to finding the best celebrity endorsement for your brand

9/9/2016

By Ryan Dinger Three keys to finding the best celebrity endorsement for your brand. Two years ago, the Lincoln Motor Co. needed help. Following a…

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Relationship Capital

8/5/2016

ANA Final Say By Bruno Gralpois As we celebrate the ANA’s 100th Anniversary and its vibrant history of advertising, it’s a good time to reflect…

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Why I Ditched The Cannes Ad Fest And Headed West This Year

8/5/2016

This article is by Michael Lee, founder of agency-search consultancy Madam. Usually around this time of year, I would find myself on the Croisette at…

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Managing (Agency) Mania

8/5/2016

By Elena Malykhina If it’s news to you that the client/agency model has been in flames for years now, there’s also this new thing called…

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