Archive for the ‘In The News’ Category

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In The News

Mondelez: Automating the SOW Process

9/12/2018

        New ANA research reveals shifts in agency comp practices By: Kerry Breen, Senior Manager, Content Creation, Marketing Knowledge Center, ANA Mondelez:…

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In The News

How To Keep Employees At The Top Of Their Game

8/8/2018

      Four ways the marketing industry can overcome its growing talent shortage.  Download a print-friendly version here By: Bruno Gralpois, Author/Speaker, Thought-provocateur, Client/Agency…

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In The News

Five Steps to a Great Creative Brief

4/13/2018

April 11, 2018 By Urey Onuoha, Association of National Advertisers Five things marketers can do to produce a better creative brief. In advertising, it can be argued…

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In The News

Advertisers, get off your agency’s back!

3/14/2018

By Bruno Gralpois  Editor's Note: The following is a guest post from Bruno Gralpois, co-founder and principal of Agency Mania Solutions. Advertisers, if you want success, it's…

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