Archive for the ‘In The News’ Category

Stop the madness: 6 considerations for providing better briefs

3/11/2019

Stop the madness: 6 considerations for providing better briefs When advertising clients provide creative briefs or statements of work (SOWs) to agencies, there is a…

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8 lessons for managing agency partnerships

3/6/2019

8 lessons for managing agency partnerships As seen on: By: Linda Zid, OpenText Hightail   Advertisers are constantly striving to do more marketing with less…

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A Marketer’s Strongest Muscle is the Agency: Keys to Ending the Agency Mania

2/28/2019

A Marketer’s Strongest Muscle is the Agency: Keys to Ending the Agency Mania February 26, 2019 By Bruno Gralpois, ANA Faculty A short decade ago, the…

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Accountability In Agency-Client Relationships Is A Two-Way Street

2/27/2019

Accountability In Agency-Client Relationships Is A Two-Way Street As seen on By Bruno Gralpois, February 27, 2019 - The average client-agency relationship is in sharp…

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Agency Mania 2nd Edition Now Available at Major Retailers and Online Bookstores

2/26/2019

Agency Mania 2nd Edition Now Available at Major Retailers and Online Bookstores Agency Mania is an actionable guide for brand advertisers looking to drive efficiencies…

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OpenText Hightail and AdWeek Host Agency Management Webinar with Agency Mania Solutions

2/7/2019

OpenText Hightail and AdWeek Host Agency Management Webinar with Agency Mania Solutions Bruno Gralpois equips attendees with best practices for upgrading their agency management approach…

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A Playbook for a Better Agency/Client Relationship in 2019

2/1/2019

A Playbook for a Better Agency/Client Relationship in 2019 As seen on February 1, 2019 By Bruno Gralpois, ANA Faculty Like all good relationships, the dynamic…

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The Agency Model Of The Future

1/30/2019

The Agency Model Of The Future by Bruno Gralpois . Co-Founder And Principal . Agency Mania Solutions January 30, 2019 This article is part of our series about 2019 trends, predictions,…

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Agency Mania Solutions Presents with Gilead Sciences and HP Inc. at ANA Advertising Financial Management Committee West Coast Chapter Meeting

1/23/2019

Agency Mania Solutions Presents with Gilead Sciences and HP Inc. at ANA Advertising Financial Management Committee West Coast Chapter Meeting Bruno Gralpois and Gilead Sciences’…

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Marketing Technology Awards 2019: Entries open through Jan 25

1/11/2019

Marketing Technology Awards 2019: Entries open through Jan 25 The Marketing Technology Awards ceremony will take place in Tribeca, New York on March 21, 2019.…

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