Archive for the ‘In The News’ Category

Shooting for the stars: Three keys to finding the best celebrity endorsement for your brand

9/9/2016

By Ryan Dinger Three keys to finding the best celebrity endorsement for your brand. Two years ago, the Lincoln Motor Co. needed help. Following a…

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Relationship Capital

8/5/2016

ANA Final Say By Bruno Gralpois As we celebrate the ANA’s 100th Anniversary and its vibrant history of advertising, it’s a good time to reflect…

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Why I Ditched The Cannes Ad Fest And Headed West This Year

8/5/2016

This article is by Michael Lee, founder of agency-search consultancy Madam. Usually around this time of year, I would find myself on the Croisette at…

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Managing (Agency) Mania

8/5/2016

By Elena Malykhina If it’s news to you that the client/agency model has been in flames for years now, there’s also this new thing called…

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