Archive for the ‘NEWS’ Category

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NEWS

I love you. I love you not.

2/16/2017

HispanicAd.com features an Article called "I love you. I love you not.'" by Agency Mania's Bruno Gralpois. Why advertisers and agencies should improve how they…

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NEWS

Relationship Capital

8/5/2016

Relationship Capital – ANA 100th Anniversary In celebration of the ANA’s 100th Anniversary and their outstanding dedication to the marketing community, Bruno Gralpois wrote the…

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NEWS

WHITE PAPER The Agency Search Strategy

8/5/2016

"The Agency Search Strategy" – ANA Whitepaper" The ANA’s recently published whitepaper argues that agency searches are far more complex today than identifying who has…

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NEWS

Managing (Agency) Mania

8/5/2016

"Managing (Agency) Mania" - Elena Malykhina AdWeek offers a comprehensive review of Agency Mania in “Managing (Agency) Mania” by Elena Malykhina. “Fortunately for us, [Bruno…

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