“Brand advertisers are constantly seeking new best practices to guide and manage their limited resources effectively,” said Gralpois. “When budgets are tight, it is critical that marketing teams are equipped with the right information, skills and capabilities to produce clear scopes of work and input briefs. They also need to get alignment on priorities and budget allocations – internally and with agency partners – while ensuring productive workflows and efficient campaign deliverables.”
Gralpois will discuss what it takes to provide strong guidance and empower marketing teams and their agencies to do their very best—while still realizing cost savings. Improved scopes of work and better-managed briefing processes can enable brand advertisers to realize significant efficiency and productivity gains with their agencies—but are both often overlooked. Webinar attendees will learn:
- Why the current approach to working with agencies is obsolete and inadequate
- How carefully orchestrated planning and scope management can drive significant efficiencies
- Why designing and implementing a better process for scoping work and briefing agencies can reduce waste
WHEN: Thursday, February 14 at 1:00 p.m. EST (10:00 a.m. PST)
Bruno Gralpois, principal and co-founder at Agency Mania Solutions:
Bruno Gralpois has been instrumental in establishing Agency Management as a central global discipline for many of the top 200 advertisers. His commitment to successful client/agency partnerships led Gralpois to co-found Agency Mania Solutions and serve as principal. Before that, he held leadership positions at industry-leading companies, including Microsoft and Visa, as well as various pre-IPO software companies. Gralpois is an active member of the ANA Faculty of Marketing, which helps build effective advertiser-agency relationships.
His latest book, “Agency Mania 2nd Edition: Harnessing the Madness of Client/Agency
Relations for High-Impact Results” hits bookshelves February 26 and is now available for pre-order.
About Agency Mania Solutions
Agency Mania Solutions (AMS) is a Seattle-based company with a SaaS platform and professional services that help global brands manage agency relationships and unlock their true potential. AMS is dedicated to helping brand advertisers navigate change and drive better business outcomes. The pressure of constant change on global brands – a proliferation of channels, digitalization of every facet of marketing, investor expectations and constrained budgets – makes it an absolute requirement for brands and agencies to produce more effective outcomes. AMS empowers them to get there. For more information, visit http://www.agencymania.com.
SOURCE Raffetto Herman Strategic Communications