Bruno GralpoisCo-Founder, Principal
Bruno has been instrumental in establishing Agency Management as a central global discipline for many of the top 200 advertisers, utilizing strategies for ensuring efficient collaboration and driving high-impact results for advertisers and their agency partners. This dedication to improving advertiser-agency relationships has earned him the role as an expert in the industry.
As described in his international bestseller Agency Mania: Harnessing the Madness of Client/Agency Relationships for High-Impact Results, Bruno encourages advertisers to focus less on managing their agencies, and more on working in tandem to build brands – and businesses – backed by a strong and trusting partnership. This belief led to Bruno both co-founding and serving as principal of Agency Mania Solutions, a company dedicated to helping brand advertisers navigate change and drive better business outcomes with their agencies.
Bruno previously served as Head of Global Marketing and Operations at Visa Inc., leading global agency strategy and management, and building a first-of-its-kind agency management department driven by best practices. As Director of Global Agency Strategy at Microsoft, Bruno developed a company-wide approach to increase the brand’s global strength through successful agency partnerships, which earned him the prestigious Marketing Excellence Award from CEO Steve Ballmer for his continued leadership. Bruno has also held leadership positions in pre-IPO high-tech companies AvenueA/Razorfish and Visio, served as Head of Relationship Marketing at Clearwire/Sprint, and as Chair of the Association of National Advertisers Client/Agency Committee.
His experience as both the client and the agency has shaped this push for an industry-wide initiative, backed by industry associations such as the ANA and 4A’s, to improve understanding and practices in agency management. Bruno is an active member of the ANA Faculty of Marketing, facilitating training for the largest brand advertisers and their teams, and helping to build effective advertiser-agency relationships.