Archive for the ‘VIDEOS’ Category

Latest Posts

VIDEOS

Why Read Agency Mania 2

11/16/2018

New edition, published by Beaufort Books, presents insights and best practices for brand managers, marketers and advertisers, including step-by-step processes on how to pursue, manage…

Read More

VIDEOS

Introduction: Agency Mania 2nd Edition

11/16/2018

Nearly a decade later, an updated version of Bruno Gralpois' best-seller and industry reference on how to drive ROI and create more mutually accountable brand/agency…

Read More

VIDEOS

Ready to Jump Video

7/26/2017

How to Swim Through Highly Effective Agency QBRs Without Drowning.  A step-by-step approach to conducting Agency Quarterly Business Reviews that strengthen the work and improve collaboration.…

Read More

VIDEOS

Make the Logo Bigger Video

7/26/2017

20 effective ways brand advertisers can master the art form of providing thoughtful, productive feedback to their agency partners during creative reviews. https://youtu.be/stZmzCC20XY

Read More