What they forgot to teach you in your MBA program.

Online Training Courses for Marketers

Designed by industry experts in agency management, these self-paced, pay-per-seat courses offer practical advice and realistic business situations to help eliminate issues that hinder agency partnerships. We’ll help you understand what’s working and what’s not, and train you in the specific skills you need for success by providing supporting tools to help you manage it all.

Program Benefits:

  • Master the art and science of building strong partnerships with your agencies.

  • Discover new ways to draw greater value from your partnerships.

  • Save money, increase your bottom line, and reduce waste by working more productively with your agency partners.

Master the Skill
of Briefing

$299 per seat

Course description:
Regardless of your marketing project, writing better briefs is about providing strong guidance and getting better work, plain and simple. Understanding the purpose of a brief and the importance of taking time to craft something that’s easy to understand and inspirational is key. In briefing, time spent up front will benefit you tenfold in the end.

Who is this course is for:
Marketers of any level

Included in this course:
Interactive course featuring video, real-world scenarios, knowledge checks, and downloadable supporting resources.

Availability: Now

How to Evaluate
Creative Work

$299 per seat

Course description:
Is it an art or a science? Conducting effective creative reviews and providing feedback to your agency partner is a critical skillset every client should master. By removing the subjective nature of feedback from the equation and focusing on a structured and proven process that evaluates creative based on whether it meets business goals, you and your partner can collaborate effectively to deliver better quality work.

Who is this course is for:
Marketers of any level

Included in this course:
Interactive course featuring video, real-world scenarios, knowledge checks, and downloadable supporting resources.

Availability: Now

Building Partnerships
That Last

$299 per seat

Course description:
Why do some partnerships thrive and produce great work while others seem out-of-sync, with mediocre results? Don’t put your company’s marketing budget at risk by failing to work effectively with your agency partner. Building long-lasting business partnerships with your agencies is the key to creating great work at a good value. Let us guide you with best practices, tools, and tips to build productive partnerships that stand the test of time.

Who is this course for:
Marketers and Agency Management teams (at any level)

Included in this course:
Interactive course featuring video, real-world scenarios, knowledge checks, and downloadable supporting resources.

Availability: Now