Archive for the ‘Articles’ Category

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Articles

Built to Last

5/15/2019

Built to Last How advertisers and their agencies must leverage and readily adopt industry best practices in order to build productive, long-term relationships. By Bruno…

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Articles

Still Searching

4/24/2019

Still Searching Top search consultants meet in LA looking for insight on the changing nature of the ad industry and its vibrant ecosystem of agencies.c…

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Articles

Rethinking Agency Performance: The Value Index

4/12/2019

Rethinking Agency Performance: The Value Index Indexing agency value to drive more effective use of talent, improving performance and ROI. By: Bruno Gralpois Author/Speaker, Thought-provocateur,…

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Articles

Lessons Learned from the Samsung Debacle

4/10/2019

Lessons Learned from the Samsung Debacle In the age of transparency and accountability, advertisers can learn from debacles like Samsung’s recent agency partnership audit. Download…

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Articles

We Deserve Better!

3/6/2019

We Deserve Better! In the age of constant “mania,” advertisers and agencies simply deserve better ways to collaborate and successfully partner. By Bruno Gralpois, Author/Speaker, Thought-provocateur,…

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Articles

Ending the Traditional Pitch Mania

1/15/2019

Ending the Traditional Pitch Mania Adopting smarter ways to conduct agency reviews and new business pitches. Download a Print Version Here By Bruno Gralpois, Author/Speaker, Thought-provocateur,…

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Articles

Avoiding Deadly Scope of Work Traps

1/4/2019

Avoiding Deadly Scope of Work Traps Improving work quality, efficiency, and transparency, without falling into common scope of work traps that undermine marketing efforts. By:…

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Articles

The Rise of Deliverable-first Models

10/22/2018

The Rise of Deliverable-first Models What are deliverable-first models, and why are they on the rise? By: Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator…

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Articles

The Marketing Diet

10/19/2018

The Marketing Diet Adopting healthy client/agency practices and relations to stay budget fit. By Bruno Gralpois, Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a PDF version…

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