Archive for the ‘Articles’ Category

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Articles

We Deserve Better!

3/6/2019

We Deserve Better! In the age of constant “mania,” advertisers and agencies simply deserve better ways to collaborate and successfully partner. By Bruno Gralpois, Author/Speaker, Thought-provocateur,…

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Articles

Ending the Traditional Pitch Mania

1/15/2019

Ending the Traditional Pitch Mania Adopting smarter ways to conduct agency reviews and new business pitches. Download a Print Version Here By Bruno Gralpois, Author/Speaker, Thought-provocateur,…

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Articles

Avoiding Deadly Scope of Work Traps

1/4/2019

Avoiding Deadly Scope of Work Traps Improving work quality, efficiency, and transparency, without falling into common scope of work traps that undermine marketing efforts. By:…

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Articles

The Rise of Deliverable-first Models

10/22/2018

The Rise of Deliverable-first Models What are deliverable-first models, and why are they on the rise? By: Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator…

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Articles

The Marketing Diet

10/19/2018

The Marketing Diet Adopting healthy client/agency practices and relations to stay budget fit. By Bruno Gralpois, Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a PDF version…

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Articles

Wasted!

9/21/2018

Wasted! The New Marketing Battlefront: Reducing Waste. By: Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a PDF Version Here Waste is not just…

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Articles

Agency Management: The New CMO Imperative

8/28/2018

How marketing leaders must build the right Agency Management competencies to enable their organization to do more. By: Bruno Gralpois, Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator…

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Articles

In-house Agencies: Are We Alone Together?

7/24/2018

How in-house and external agencies can not only coexist but thrive together. Download a print-friendly version here By: Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur,…

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Articles

Reading the Early Signs of Trouble

6/15/2018

How to detect the early signs of inefficiencies in client/agency relationships. And what to do about it…before it’s too late. By: Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency…

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