Executive Summary Bonjour, mes amis! The world of advertising converged on the French Riviera once again at the International Festival of Creativity near, and sometimes
Executive Summary Busy. The advertising industry has been very busy redefining its value as a force of growth and responsible change. New agencies and offerings
Executive Summary The use of generative artificial intelligence (AI) is exploding. Will generative AI change the advertising world as we know it? Probably. Most brands
Executive Summary 2022 was tumultuous and challenging at all levels after a series of worldwide tragedies—from the pandemic to weather disasters to Russia’s invasion of
Looking back at 2022: Trends, news, and future thinking— and how they will impact 2023. Newsworthy Reports and Recent Developments At AMS, we approach the
Executive Summary Most analysts predict high volatility in the months to come, especially in digital advertising, and it is expected to spread across the entire
Executive Summary We are experiencing tremendous change across talent, agency capabilities and the way work is being produced. It’s clear that the path is forward,
Executive Summary – Monthly Recap The iconic Cannes Lions International Festival of Creativity is now behind us, along with a warm summer in the French
Executive Summary – Monthly Recap As we get bombarded with news and data, it may be time for a little perspective so we can tease
Executive Summary – Monthly Recap Global economic challenges, including the impact of the war in Ukraine, the COVID-19 pandemic, inflation, and supply-chain disruptions, caused uncertainty
Executive Summary – Monthly Recap After COVID, the world is now struggling with another major disruptive phenomenon: Russia’s invasion of Ukraine. The world of advertising
Executive Summary – Monthly Recap 2022 might be the year of records. The tech behemoth Apple became the first US company to hit $3 trillion
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