Executive Summary Surprise. AI continues to dominate conversation at the intersection of technology, consumer trends, and business transformation. From headline-grabbing controversies to escalating legal battles
Executive Summary Like everyone else in the advertising industry who was watching the Super Bowl, you were probably wondering: Who will win the USA Today
Executive Summary Hello, 2025! The race is underway. In the US, the newly elected president declared a new “golden age” across the board, including the
Industry Updates: Looking ahead to 2025 How the trends & news of 2024 will impact us this year… At AMS, we approach the agency
Executive Summary Geopolitical events, international hostilities, terrorism, public health crises, high and sustained inflation in countries that are our major markets, high interest rates, and
Executive Summary We’ve been busy, and not just at Agency Mania Solutions—the entire global marketing industry is booming. It’s expected to reach $2.4 trillion in
Executive Summary An accelerated pace of change is inevitable as announcements related to AI partnerships and innovation overwhelm both the media and the marketers who
Executive Summary How do we navigate change in an uncertain world? How do we dissociate the buzz from substantive innovation in AI? How do we
Executive Summary The agency world has consolidated its talent to streamline operations and simplify how clients interact or leverage integrated offerings. WPP is a prime
Executive Summary January and February are often characterized by technological innovation as CES is followed by advertising brilliance during the Super Bowl. There is no
Industry Updates: Looking ahead to 2024 How the trends & news of 2023 will impact us this year. At AMS, we approach the agency management
Executive Summary If you are looking for a sign, this might be it. Artificial intelligence is not only changing how we do marketing; it’s changing
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