Resource Center: Industry Updates

Agency Mania Solutions Industry Update v82 Featured Image

Volume 82 | May-June 2025

Executive Summary Surprise. AI continues to dominate conversation at the intersection of technology, consumer trends, and business transformation. From headline-grabbing controversies to escalating legal battles

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Volume 81 | March-April 2025

Executive Summary Like everyone else in the advertising industry who was watching the Super Bowl, you were probably wondering: Who will win the USA Today

Industry Update v80 Featured Image

Volume 80 | January-February 2025

Executive Summary Hello, 2025! The race is underway. In the US, the newly elected president declared a new “golden age” across the board, including the

MIU v79 Featured Image

Volume 79 | November-December 2024

Executive Summary Geopolitical events, international hostilities, terrorism, public health crises, high and sustained inflation in countries that are our major markets, high interest rates, and

Industry Update v78 Featured Image

Volume 78 | September-October 2024

Executive Summary We’ve been busy, and not just at Agency Mania Solutions—the entire global marketing industry is booming. It’s expected to reach $2.4 trillion in

Industry Update v77 Featured Image

Volume 77 | July-August 2024

Executive Summary An accelerated pace of change is inevitable as announcements related to AI partnerships and innovation overwhelm both the media and the marketers who

Industry Update Volume 76 May-June Featured Image

Volume 76 | May-June 2024

Executive Summary How do we navigate change in an uncertain world? How do we dissociate the buzz from substantive innovation in AI? How do we

Industry Update v75 Featured Image

Volume 75 | March-April 2024

Executive Summary The agency world has consolidated its talent to streamline operations and simplify how clients interact or leverage integrated offerings. WPP is a prime

Volume 74 | January-February 2024

Executive Summary January and February are often characterized by technological innovation as CES is followed by advertising brilliance during the Super Bowl. There is no

Volume 73 | October-November 2023

Executive Summary If you are looking for a sign, this might be it. Artificial intelligence is not only changing how we do marketing; it’s changing