Industry Updates
A summary of newsworthy client/agency relationship developments and relevant marketing or agency management trends from the past month.
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Industry Update Volume 42
Executive Summary – Monthly Recap: Buzzwords in 2019 were “Brandformance”, “Storyliving”, “Snackable,” and “Hyper-relevant/targeting.” So 2020 is supposed to bring a bit of maturity to an industry that is sometimes READ MORE
Industry Update Volume 41
Executive Summary – Monthly Recap: The advertising industry is now on our constant state of turmoil it appears. Brand advertisers, publishers, agencies and service providers alike are all shouting out READ MORE
Industry Update Volume 40
Executive Summary – Monthly Recap Growth, growth, growth. This is at the center of every major event in the advertising industry. Brand advertisers are laser-focused on turning their marketing resources, READ MORE
Industry Update Volume 39
Executive Summary – Monthly Recap What a summer it has been… Facebook was fined $5 billion as part of its privacy settlement approved by the FTC for the mishandling of READ MORE
Industry Update Volume 38
Executive Summary – Monthly Recap: Summer is here and Cannes is always top of mind as the Cannes Lions unfolded in the iconic city on the French Riviera, coupled with READ MORE
Industry Update Volume 37
Executive Summary – Monthly Recap: There were a lot of April Fools’ Day jokes this year: WPP‘s acquisition of Martin Sorrell’s S4 Capital, and Accenture Interactive’s acquisition of independent creative READ MORE