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Industry Update Volume 27

3/22/2018

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Latest Posts

In The News

Five Steps to a Great Creative Brief

4/13/2018

April 11, 2018 By Urey Onuoha, Association of National Advertisers Five things marketers can do to produce a better creative brief. In advertising, it can be...

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CASE STUDIES

Scope Management Case Study

4/4/2018

Download a print-friendly version here Context/problem statement A large multinational and top brand advertiser with marketing teams distributed around the world was facing financial pressure...

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ARTICLES

Give Me Space

4/4/2018

If advertisers are from Mars and agencies from Venus, how can they get along? Five ways for advertisers and their agencies to overcome common...

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CASE STUDIES

Dell Case Study

4/3/2018

Download a print-friendly version here Dell Case Study Context/Problem Statement Dell Technologies is the world’s largest privately controlled technology company, providing the essential infrastructure...

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INDUSTRY UPDATES

Industry Update Volume 27

3/22/2018

A summary of newsworthy client/agency relationship developments and relevant marketing or agency management trends from the past month. Download a print-friendly version here Executive...

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In The News

Advertisers, get off your agency’s back!

3/14/2018

By Bruno Gralpois  Editor’s Note: The following is a guest post from Bruno Gralpois, co-founder and principal of Agency Mania Solutions. Advertisers, if you want success,...

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