If Only I Knew…

Your Agency Fees Are Burning Too Fast. Now What?

6/28/2017

Download a print-friendly version here How brand advertisers can make effective use of retainer fees without getting burned. There are at least three million...

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If Only I Knew…

6/27/2017

Download a print-friendly version here   How adding real-time feedback to annual agency evaluations reduces undesirable surprises and boosts long-term client/agency performance How often...

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Ready to Jump?

6/16/2017

Download a print-friendly version here   How to Swim Through Highly Effective Agency QBRs Without Drowning Anyone on the client or the agency side...

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Industry Update Volume 21

6/1/2017

A summary of newsworthy client/agency relationship developments and relevant marketing or agency management trends from the past month. Download a print-friendly version here. Executive...

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Highlights: 2017 Trends in Agency Compensation

5/22/2017

Highlights: 2017 Trends in Agency Compensation May 22, 2017 This is a highlight of the ANA’s Trends in Agency Compensation research, prepared exclusively for...

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Programmatic: Seeing Through the Financial Fog

5/18/2017

Programmatic: Seeing Through the Financial Fog May 18, 2017 With the rapid adoption of programmatic media, the supply chain has quickly become complicated —...

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The Bot Baseline: Fraud in Digital Advertising 2017 Report

5/18/2017

The Bot Baseline: Fraud in Digital Advertising 2017 Report Third Annual Bot Baseline Report Estimates a 10 percent Decline in Economic Losses Due to...

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Happily Ever After: What it Takes to Make an Agency-Client Relationship Work

5/18/2017

Hallway Talk features an Article called “Happily Ever After: What it Takes to Make an Agency-Client Relationship Work” by Agency Mania’s Bruno Gralpois. A recent...

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Make The Logo Bigger!

4/26/2017

Download a print-friendly version here   20 effective ways brand advertisers can master the art form of providing thoughtful, productive feedback to their agency...

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How to Handle the Heat of Agency Transitions

4/18/2017

How to conduct an effective, smooth and expedient agency transition … without getting burned in the process. Last year was terribly “hot” in advertising,...

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