Archive for the ‘ARTICLES’ Category

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ARTICLES

If Only I Knew…

6/27/2017

Download a print-friendly version here   How adding real-time feedback to annual agency evaluations reduces undesirable surprises and boosts long-term client/agency performance How often have…

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ARTICLES

Ready to Jump?

6/16/2017

Download a print-friendly version here   How to Swim Through Highly Effective Agency QBRs Without Drowning Anyone on the client or the agency side will…

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ARTICLES

Make The Logo Bigger!

4/26/2017

Download a print-friendly version here   20 effective ways brand advertisers can master the art form of providing thoughtful, productive feedback to their agency partners…

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ARTICLES

What do great CMOs have in common?

3/7/2017

Download a print-friendly version here Great CMOs are amazing partnership builders. They create strong, long-lasting agency relationships that deliver unmatched work and results. By Bruno…

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ARTICLES

I love you. I love you not.

2/15/2017

Download a print-friendly version here Why advertisers and agencies should improve how they work together to maintain a healthy, loving and productive relationship.   Happy…

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ARTICLES

No longer fly blind with your agencies

12/25/2016

Download a print-friendly version here Discipline of Agency Management Increasingly More Data-Driven to Significantly Improve Efficiencies, Effectiveness and Ultimately Relationship Value By Bruno Gralpois Author/Speaker,…

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