Archive for the ‘ARTICLES’ Category

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ARTICLES

Give Me Space

4/4/2018

If advertisers are from Mars and agencies from Venus, how can they get along? Five ways for advertisers and their agencies to overcome common relationship…

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ARTICLES

The Breakup – A Confidential Letter

3/9/2018

Download a print-friendly version here By Bruno Gralpois It’s Valentine season, a timely opportunity for loved ones to celebrate their relationships. For too many, it’s…

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ARTICLES

Run Forrest, Run.

3/8/2018

Download a print-friendly version here How fast or far you can run only matters if you run in the right direction: Discover how brand advertisers…

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ARTICLES

The Science of Love

3/8/2018

Download a print-friendly version here How the deliberate use of relationship insight can improve partnerships and ensure the continued alignment of expectations between clients and…

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ARTICLES

2018 Advertiser/Agency Predictions

1/2/2018

Download a print-friendly version here What should advertisers and their agencies expect from each other in 2018? Discover major trends that will inevitably rock your…

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ARTICLES

How to Drive Your Client Mad

11/14/2017

Download a print-friendly version here Common mistakes agencies make with their clients and what to do about it. In “How to Drive Your Agency Crazy,”…

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ARTICLES

Trust Me (no, really!)

11/14/2017

Download a print-friendly version here Five realistic ways to earn trust in client/agency relationships Trust me (if I may ask) when I say that “transparency”…

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ARTICLES

Who killed the timesheet?

8/30/2017

Download a print-friendly version here Five principles to make the most effective use of agency talent Before we start joyfully pointing the finger at anyone,…

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