Archive for the ‘ARTICLES’ Category

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ARTICLES

How to Drive Your Client Mad

11/14/2017

Download a print-friendly version here Common mistakes agencies make with their clients and what to do about it. In “How to Drive Your Agency Crazy,”…

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ARTICLES

Trust Me (no, really!)

11/14/2017

Download a print-friendly version here Five realistic ways to earn trust in client/agency relationships Trust me (if I may ask) when I say that “transparency”…

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ARTICLES

Who killed the timesheet?

8/30/2017

Download a print-friendly version here Five principles to make the most effective use of agency talent Before we start joyfully pointing the finger at anyone,…

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ARTICLES

Sick of Being Sick

8/22/2017

Download a print-friendly version here How Madison Avenue got the flu, and what brand advertisers should do about it. The world of Madison Avenue is…

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ARTICLES

Less is More. More or Less.

7/26/2017

Download a print-friendly version here How brand advertisers can simplify roster management without significantly shrinking the number of agencies they work with. The world of…

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ARTICLES

If Only I Knew…

6/27/2017

Download a print-friendly version here   How adding real-time feedback to annual agency evaluations reduces undesirable surprises and boosts long-term client/agency performance How often have…

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ARTICLES

Make The Logo Bigger!

4/26/2017

Download a print-friendly version here   20 effective ways brand advertisers can master the art form of providing thoughtful, productive feedback to their agency partners…

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