Archive for the ‘ARTICLES’ Category

Latest Posts

ARTICLES

Reading the Early Signs of Trouble

6/15/2018

Reading the Early Signs of Trouble How to detect the early signs of inefficiencies in client/agency relationships. And what to do about it…before it’s too late.…

Read More

ARTICLES

Give Me Space

4/4/2018

      If advertisers are from Mars and agencies from Venus, how can they get along? Five ways for advertisers and their agencies to…

Read More

ARTICLES

Run Forrest, Run.

3/8/2018

How fast or far you can run only matters if you run in the right direction: Discover how brand advertisers can ensure the effective use…

Read More

ARTICLES

The Science of Love

3/8/2018

How the deliberate use of relationship insight can improve partnerships and ensure the continued alignment of expectations between clients and agencies By Bruno Gralpois Author/Speaker,…

Read More

ARTICLES

2018 Advertiser/Agency Predictions

1/2/2018

What should advertisers and their agencies expect from each other in 2018? Discover major trends that will inevitably rock your world. By Bruno Gralpois Author/Speaker,…

Read More

ARTICLES

How to Drive Your Client Mad

11/14/2017

Common mistakes agencies make with their clients and what to do about it. By Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly…

Read More