ARTICLE: HOW THE WINNER OF THE MOBILE GRAND PRIX CANNES LIONS SIGNALS THE SUPREMACY OF CONTENT AND THE SLOW DEATH OF TRADITIONAL ADVERTISING
Download a print-friendly version here This Piece of Cardboard Will Take You Halfway Around the World Advertising is dead, long live branded content! Advertising was king. A new monarch is now succeeding it to the marketing throne: branded content. For the history aficionados, the original phrase (“The King is Dead, Long Live the King!”) was […]
ARTICLE: WHAT GREAT CLIENTS DO TO TURN THEIR AGENCIES INTO POWERFUL GROWTH ENGINES
What Will Make You a Kick-Ass Client Are you the kind of client that agencies desperately want to acquire and retain? Do you know what it takes to be a great client? In “Think Different,” I emphasized the unique qualities industry leaders like Apple exhibit with their agencies to get outstanding work. In “How Clients […]
ARTICLE: THE UNEASY TRUTH ABOUT BEING A CLIENT AND WHAT IT MEANS TO BUILDING LASTING PARTNERSHIPS IN TODAY’S CUT-THROAT ENVIRONMENT
Confessions of an Ex-Client I’d like to confess. Actually, I have multiple confessions to make. Four to be precise. No worries. This is not a remake of “Confessions of a Dangerous Mind” (2002), so they won’t keep you up at night. But if you’ve ever been a client, you too would have much to say. […]
