Resource Center
4 Questions That Changed the Rules of Marketing Procurement
What marketing procurement leaders asked in recent years—and why the powerful answers changed everything The advertising industry crossed a line—and there is no going back....
Volume 85 | November-December 2025
Executive Summary If one song could capture the mood, momentum, chaos, and electric possibility of advertising as we charge into 2026, it would be Kelly...
10 Hard Truths Every CMO Must Confront to Lead Fearlessly
A candid look at the choices, challenges, and convictions that define modern marketing leadership in a new partnership era In today’s hyperconnected business world, every...
Volume 84 | September-October 2025
Executive Summary AI is rewriting marketing’s talent equation. Large agencies, ad-tech firms, and platforms are automating routine work to unlock strategic creativity and, in the...
10 Best Advertising Quotes | September-October 2025
Discover the top 10 quotes from September-October about the evolving advertising landscape, featuring insights from industry thought leaders like Lara Balazs (Adobe), Ramzi Chaabane (L’Oreal),...
Drowning in Data, Starving for Insight
Leaders don’t want more dashboards; they want proof that marketing spend drives revenue and profit. 65% of CEOs don’t trust their CMOs.[1] And they’re right...
3 Key Industry Shifts Redefining the Future of Client–Agency Partnerships
The rules of engagement are being rewritten, and transforming what partnership truly means. Advertising is evolving at an unprecedented pace, perhaps faster than any other...
Agency Mania Solutions Convenes Client Consortium to Shape the Future of Agency Management
Leading partnership management software firm brings together industry visionaries for exclusive think tank focused on navigating AI, market evolution, and tomorrow’s agency partnerships. KIRKLAND,...
Benchmarking, Reinvented
From cost control to clarity, alignment to stronger partnerships In recent years, brand advertisers have doubled down on building strong benchmarking capabilities, often in close...
Best Advertising Quotes | 2025
Discover the Best Advertising Quotes from 2025 so far, featuring insights from industry thought leaders like Mollie Rosen (4As), Ramzi Chaabane (L’Oreal), Stacy Taffet (PepsiCo), Alex...
Volume 83 | July-August 2025
Executive Summary More than 15,000 attended the five-day Cannes Lions International Festival of Creativity in June. The expectation of many is that AI will be...
2025 Top Agencies in the World by Revenue
Our visual captures the largest global agencies based on 2024 revenue/agency changes. We break down the notable agencies (and networks) for the top 6 and...