How to Swim Through Highly Effective Agency QBRs Without Drowning. A step-by-step approach to conducting Agency Quarterly Business Reviews that strengthen the work and improve collaboration.
20 effective ways brand advertisers can master the art form of providing thoughtful, productive feedback to their agency partners during creative reviews.
Evolving how marketing executives think about managing their marketing budgets and driving fiscal accountability. Brought to you by Bruno Gralpois of Agency Mania Solutions.
How brand advertisers can simplify roster management without significantly shrinking the number of agencies they work with. Brought to you by Bruno Gralpois of Agency Mania Solutions.
ARTICLE: HOW BRAND ADVERTISERS CAN SIMPLIFY ROSTER MANAGEMENT WITHOUT SIGNIFICANTLY SHRINKING THE NUMBER OF AGENCIES THEY WORK WITH
Download a print-friendly version here Less is More. More or Less. The world of marketing has become incredibly complex. Advertisers are building new muscles to deliver ever-more integrated consumer experiences, requiring them to assemble a broad set of specialty skills and agency competencies. However, as CMOs face greater complexity, many of them have chosen to […]