Industry Update Volume 26
Executive Summary – Monthly Recap: This year’s ProcureCon Marketing event in New Orleans gave the opportunity for marketing procurement leaders to share their frustrations about the unpredictable state of the advertising industry, but also their hope to become more value-add contributors to the marketing organizations they serve. For too long, marketers have considered procurement professionals […]
2018 Advertiser/Agency Predictions and Major Trends
What should advertisers and their agencies expect from each other in 2018? Discover major trends that will inevitably rock your world. By Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here Wouldn’t it be great if we could predict the future accurately? Think about all the decisions you would make differently, […]
