Demystifying the Reasons Behind the Campbell’s Switch to Publicis from BBDO and How to Prevent the Excessive Wave of Agency Reviews
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Demystifying the reasons behind the Campbell’s switch to Publicis from BBDO and how to prevent the excessive wave of agency reviews. By: Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here The grass is always expected to be greener on the other side of the fence. Advertisers often ask themselves: but […]