How Marketing Leaders Must Build the Right Agency Management Competencies to Enable Their Organization to do More
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How marketing leaders must build the right Agency Management competencies to enable their organization to do more. By: Bruno Gralpois, Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a PDF version here For years, the practice of agency management has been viewed purely as an operational function by the C-suite. Instead, Chief Marketing Officers (CMOs) should view […]