To Increase Agency-Client Trust, Align on Incentives
Featured on Ignition Consulting Group: — Read the published Ignition article — The level of mutual trust between agencies and their clients is at an all-time low. There are many culprits, some historical and perennial, some temporary and episodic. The current debate over media “transparency” is a manifestation of the erosion of trust in agency-client […]
Amazon’s Advertising Phenomenon Fuels a Seattle Talent Boom
Featured on Puget Sound Business Journal & Yahoo! Finance: — Read the PSBJ published article — Seattle is on its way to becoming the next advertising industry nerve center, mostly fueled by Amazon’s rapid and powerful entry into the advertising business. With such a large share of e-commerce transactions going through Amazon, it’s hard for […]
