Adopting Smarter Ways to Conduct Agency Reviews and New Business Pitches
Ending the Traditional Pitch Mania: I’ve seen it all, it seems. I’ll bet you have, too. The endless RFPs. The RFPs from hell. The poorly run ones. The ones filled with regrets and disappointments on both sides. If you are an advertiser, you’ve probably run many agency reviews in your career, hoping to find the […]
