Industry Update Volume 36
Executive Summary – Monthly Recap: The first few months of 2019 gave us a solid view into the current dynamics of the advertising industry and how it might shape its future. Fueled by increased automation and data-driven marketing, data science and analysis remain a big focus for agencies eager to build that technical skillset to […]
Use the Value Index to Show ROI
Featured on MarTech Advisors: Rethinking Agency Performance: Use the value index to show ROI. — Read the published MarTech Advisor’s article — It’s time to start rethinking how we measure agency performance and evaluate the health of those critical partnerships. Imagine the possibilities from a more effective use of agency talent: improved performance and substantial ROI gains. […]
Brand Advertisers Must Constantly Assess and Reflect on the Important Role They Play in Managing Their Agency Partnerships Effectively and Responsibly
CMOs: What Should You Ask Yourself and Your Organization? Self-reflection is an important part of personal development. We can’t grow and mature until we ask ourselves tough questions, reflect on what we’ve done, learn from it, and apply ourselves to improve. This is equally as true in professional settings and in our industry. If you […]
