Discover Why Advertisers Are Shifting from a “Fits All” to a Tailored Approach to Meet the Unique and Evolving Needs of Their Organizations
Why Are Advertisers Rapidly Shifting to Custom Software for Managing Agency Partnerships? Imagine you are getting ready to attend your best friend’s wedding. You want to look and be your absolute best. Yet everyone is required to wear the exact same tuxedo or dress – which comes in only one size, no matter how big […]
Industry Update Volume 37
Executive Summary – Monthly Recap: There were a lot of April Fools’ Day jokes this year: WPP‘s acquisition of Martin Sorrell’s S4 Capital, and Accenture Interactive’s acquisition of independent creative powerhouse Droga5, among others. But wait, the latter wasn’t actually a joke. Accenture Interactive did acquire Droga5, surprising many and continuing an acquisition spree that […]
