Learn the Skills Required to Build Sustained Relationships and Be a Good Partner to Your Agency
The Hidden Gem: There have been many stories in the past few years about long-term client/agency relationships ending abruptly: Kellogg Co. moved its creative duties for Special K to JWT, replacing its long-time agency of 65 years Leo Burnett (although the agency retained some work). Target Corp. transitioned its media and planning business to GroupM […]
