Cutting Agency Fees to Answer Your Budget Challenges May be a Big Mistake
You Can’t Shrink Your Way to Greatness: At a time when corporate restructuring, zero-based budgeting, and other cost-cutting initiatives make up most headlines, reducing a large part of advertisers’ marketing budgets – namely agency fees – is without a doubt very tempting. However, asking agencies to cut their fees, without careful consideration or understanding of […]
