The Many Hats Marketers Must Wear to Turn Agencies Into Valuable Resources and Effective Collaborators
Mastering agency relationships: Every year, I attend an event organized by the Association of National Advertisers titled “Masters of Marketing.” Strong of 3,000+ attendees, the conference draws top talent from major brands, agencies, and a vast ecosystem of vendors that enable marketing as a discipline. The standard definition of “Mastery” implies both breadth and depth […]
