Industry Update Volume 42
Executive Summary – Monthly Recap: Buzzwords in 2019 were “Brandformance”, “Storyliving”, “Snackable,” and “Hyper-relevant/targeting.” So 2020 is supposed to bring a bit of maturity to an industry that is sometimes chasing change for change’s sake. Is the agency business still facing a perfect storm of budget reductions, in-housing, talent shortage, and identity crisis? We will […]
