Deciphering What Makes Up True Professional Expertise. And What It Means to Brand Advertisers Who Depend on It
Expertise Deciphered: Have you noticed? Everyone is an expert these days. Whether it is on the news, published as an opinion piece or broadcast on a conference panel, “specialists” of all kinds are invited to voice their professional opinion on hot topics. They guide us through complex issues. They make sound recommendations. These so-called “experts” […]
