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Day: June 8, 2020

Why Advertisers Must Pay it Forward to Systematically and Effectively Reduce Costs and Eliminate Inefficiencies

The Investment Dilemma: It often costs a penny to save $100 dollars. That’s right. By cost, I mean “investment.” As with any investment, you expect the return to be far greater than the costs. Therefore, even in a time of economic uncertainty, brand advertisers must invest in solutions like scope management to better manage agency […]

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