5 Reasons clients can inadvertently set their agencies up for failure
Featured on Producers & Procurers iQ: When clients take responsibility for setting agencies up for success, they see lower fail rates and stronger performance. — Read the published Producers & Procurers iQ article — The chicken or the egg causality dilemma has been around for ages. It dates to Aristotle in the 4th century BCE […]
Aligning your roster to model
An agency model is only as good as the advertiser’s ability to strategically manage the roster and operationalize it. — Read our article posted on 4As — — Read our article posted on Producers & Procurers iQ — — Read our article posted on LBB — — Read our article posted on ClickZ — French […]
