Volume 75 | March-April 2024
![Industry Update v75 Featured Image](https://agencymania.com/wp-content/uploads/2024/04/MIU-v75-Featured-Image-1024x576.png)
Executive Summary The agency world has consolidated its talent to streamline operations and simplify how clients interact or leverage integrated offerings. WPP is a prime example: Last year, WPP merged its creative agencies Wunderman Thompson and VMLY&R to form VML. Then WPP merged two of its largest communication agencies, Hill & Knowlton and BCW, to […]