“If My Agency Uses AI, Am I Overpaying?”

If my agency uses AI, am I overpaying? Image

As artificial intelligence reshapes agency operations and increases productivity, advertisers must rethink compensation models and ensure they’re paying for true value—not just output.   Every CMO, whether aloud or behind closed doors, has posed the same question to their marketing procurement team: Are we overpaying our agency now that AI is in play? Amid economic […]