Agency Relationship Expert Bruno Gralpois hosts Association of National Advertisers E-Training on Effective Agency Management
ANA members gain takeaways on turning volatile agency relationships into effective partnerships that drive ROI
SEATTLE – November 16, 2018 – Agency management expert, Bruno Gralpois, teams up with the Association of National Advertisers (ANA) to host an e-training course entitled “Agency Management” available now to all ANA client-side marketer members. The course is designed give practical advice to brand advertisers looking to generate greater value, ROI and outcomes, while fostering longer-term and more effective partnerships. Gralpois is a faculty member of the ANA, which has a membership of more than 1,700 companies and 150,000 industry professionals representing 25,000 brands collectively spending or supporting more than $400 billion in marketing and advertising annually. He is also the co-founder and principal of Agency Mania Solutions, which offers an innovative, cloud-based agency management software platform.
Brands heavily rely on internal and external agencies as critical partners, intrinsically linked to brand building and market success. Why do some relationships thrive while others miserably fail? What works and what doesn’t? What should brand advertisers do to set themselves for continued success? The 2 hour-long course is designed to help answer those questions and develop the skills of an effective client leader or active user of agencies.
“Agency partnerships can be a brand’s secret weapon in delivering advertising and marketing success,” said Gralpois. “However, I see many executives struggle to effectively manage these relationships. It is a pleasure to partner with the ANA to apply my experience and knowledge to help its members, the largest brand advertisers and industry leaders, realize the transformational value of managed agency partnerships.”
Additional course highlights include:
- Applying the right agency model for your organization and finding the right agency
- Understanding agency agreements including, having a solid contract, determining the right compensation agreement and being an effective negotiator
- Managing the creative process including, scoping and briefing agencies and evaluating great work
- Building outstanding agency partnerships including, conducting effective agency evaluations, understanding the four pillars of client/agency partnerships
The on-demand e-training is available here: https://www.ana.net/ondemand/show/id/OD-AGM07
Gralpois has been instrumental in establishing agency management as a central global discipline for many of the top 200 advertisers, utilizing strategies for ensuring efficient collaboration and high-impact results. In 2013, after years working on both sides of the advertising client and agency partnership, Gralpois co-launched Agency Mania Solutions, an agency management SaaS platform and professional services firm, to help brands produce more efficient outcomes by managing the dynamics of the client and agency relationship.
His latest industry reference “Agency Mania 2nd Edition: Harnessing the Madness of Client/Agency Relations for High-Impact Results,” is now available for pre-order at major bookstores and retailers including Amazon.com and Barnes & Noble. Pre-order today: https://www.agencymania.com/book/
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About Agency Mania Solutions
Agency Mania Solutions (AMS) is a Seattle-based company with a SaaS platform and professional services that help global brands manage agency relationships and unlock their true potential. AMS is dedicated to helping brand advertisers navigate change and drive better business outcomes. The pressure of constant change on global brands – a proliferation of channels, digitalization of every facet of marketing, investor expectations and constrained budgets – makes it an absolute requirement for brands and agencies to produce more effective outcomes. AMS empowers them to get there. For more information, visit www.agencymania.com.