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4 Common Myths That Keep Even the Best Advertisers From Turning the Mania of Client/Agency Relationships Into Screaming Brilliance

Download a print-friendly version here Admit it: We are all Maniacs! Most of us are maniacs. If you read this, it probably means you are

Top 5 Ways Brand Advertisers Can Foster Real, Sustained Collaboration Between Their Roster Agencies and Create Better, Faster, Stronger Work…Together

Download a print-friendly version here How Marketers Can Get Their Agencies to Collaborate The first part of “Ménage à trois” comes from the Latin mansionem,

How Brand Advertisers Can Produce More Strategic Client/Agency Performance Evaluations by Making Them Truly Actionable

Download a print-friendly version here Sixty percent of the time, it works every time. “They’ve done studies, you know. Sixty percent of the ti me,

How Can Advertisers Successfully Overcome the Inherent Complexity of Today’s Marketing Operations and Streamline Partnership Efforts With Their Agencies?

Download a print-friendly version here Discover five effective ways to overcome your company’s Cost of Complexity (COC). Simplicity is the ultimate sophistication. That’s what Leonardo

Five Scope of Work and Input Briefing Best Practices Successful Companies Follow to Consistently Increase Marketing Performance and Drive Efficiencies

Download a print-friendly version here Can Your Relationship Handle the IKEA Meltdown? Most relationships cannot handle the highly stressful process of assembling IKEA furniture, especially

What We Learned From This Year’s State of Client/Agency Relationships and Five Easy Steps Towards Highly Productive Partnerships that Yield Greater Performance

Download a print-friendly version here The Day I Met Elvis the Pig I met Elvis the pig at the HQ offices of Tyson Foods/Hillshire Brands

Five Lifelong Lessons From Legendary Catalonia’s Human Tower Traditions That Clients and Agencies Can Apply to Ensure Highly Effective Engagements

Download a print-friendly version here Lessons in Collaboration from the Human Tower It’s the most amazing sight: a human tower of Castellers wearing white trousers,

Five Proven Ways Brand Advertisers Can Ensure Top Alignment With Their Agency Partners, Remove Roadblocks and Get Outstanding Work

Download a print-friendly version here How to Avoid a Deadly Mexican Standoff with Your Agency “How did we get ourselves in this situation in the

4 Ways Brand Advertisers Can Implement the Right Agency Model and Unlock the Transformational Value of Their Agency Partnerships

Blind Men and the Elephant: Download a print-friendly version here “It was six men of Indostan To learning much inclined, Who went to see the

Do-It-For-Me or Do-It-Yourself? How Marketers Should Decide When Outsourcing Their Client/Agency Performance Evaluations is the Right Approach

“Do you like to do it yourself? How is the mood striking you now?” Download a print-friendly version here In the iconic 2005 movie “The

Committing to Reciprocal Feedback Before Making Agency Review Decision

Download a print-friendly version here Le Divorce I’ve been told all my life that everything sounds sexier in French, from ordering wine from the Bordeaux

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