Avoiding Deadly Scope of Work Traps: The importance of having a robust scope of work (SOW) management system that improves how a brand advertiser manages
Client Agency Relationships: Confessions of an Ex-Client: I’d like to confess. Actually, I have multiple confessions to make. Four to be precise. No worries. This
The Rise of Deliverable-first Models: What are deliverable-first models, and why are they on the rise? It’s dinner time. You sit down and look at
The Marketing Diet: Dieting is not foreign to most of us. Per a food & health survey released by the International Food Information Council Foundation,
5 Considerations to Keep in Mind When Choosing Between Retainer and Deliverable-First By Bruno Gralpois, Co-founder and Principal at Agency Mania Solutions
Wasted! The New Marketing Battlefront: Reducing Waste. By: Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a PDF Version Here Waste is not just
How marketing leaders must build the right Agency Management competencies to enable their organization to do more. By: Bruno Gralpois, Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator
The battle for digital marketing talent is on, underscored by continued mergers and acquisition (M&As) activity within the industry over the past few years.
Four ways the marketing industry can overcome its growing talent shortage. Download a print-friendly version here By: Bruno Gralpois, Author/Speaker, Thought-provocateur, Client/Agency
How in-house and external agencies can not only coexist but thrive together. Download a print-friendly version here By: Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur,
How to detect the early signs of inefficiencies in client/agency relationships. And what to do about it…before it’s too late. By: Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency
How voice required new skills and agency competencies, and what brand advertisers are doing to take advantage of those By: Bruno Gralpois
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