Lessons Learned from the Samsung Debacle: In the age of transparency and accountability, advertisers can learn from debacles like Samsung’s recent agency partnership audit. The
What to Expect in Agency Financial Management This Year: The advertising industry has always been a resourceful community where its many participants share best practices
CMOs: What Should You Ask Yourself and Your Organization? Self-reflection is an important part of personal development. We can’t grow and mature until we ask
Stop the madness: When advertising clients provide creative briefs or statements of work (SOWs) to agencies, there is a bit of a disconnect in how
We Deserve Better! “We deserve better.” This expression has been used in recent political events. But it’s never been truer for the current state of
Advertisers and Agencies: Are You Ready For 2020? FORGET ABOUT 2019 PREDICTIONS. The year 2020 is glowing on the horizon, fueled by opportunities, innovation, transformative
Ending the Traditional Pitch Mania: I’ve seen it all, it seems. I’ll bet you have, too. The endless RFPs. The RFPs from hell. The poorly
Avoiding Deadly Scope of Work Traps: The importance of having a robust scope of work (SOW) management system that improves how a brand advertiser manages
Client Agency Relationships: Confessions of an Ex-Client: I’d like to confess. Actually, I have multiple confessions to make. Four to be precise. No worries. This
The Rise of Deliverable-first Models: What are deliverable-first models, and why are they on the rise? It’s dinner time. You sit down and look at
The Marketing Diet: Dieting is not foreign to most of us. Per a food & health survey released by the International Food Information Council Foundation,
5 Considerations to Keep in Mind When Choosing Between Retainer and Deliverable-First By Bruno Gralpois, Co-founder and Principal at Agency Mania Solutions