Do-It-For-Me or Do-It-Yourself? How Marketers Should Decide When Outsourcing Their Client/Agency Performance Evaluations is the Right Approach

“Do you like to do it yourself? How is the mood striking you now?” Download a print-friendly version here In the iconic 2005 movie “The 40-Year-Old Virgin,” bookstore assistant Beth (Elizabeth Banks) suggests to main character and nerdy guy Andy Stitzer (Steve Carell) to check the “do-it-yourself” section. “Do you like to do it yourself?” […]