Video Explainer: The Strength of Agency Holding Companies
Learn how the exceptional financial and operational progress of Agency Holding Companies (WPP, Omnicom, Publicis, IPG) will impact brand advertisers in the future. After a careful review of the earnings reports of these global leaders in advertising and communication, we compiled a few key takeaways about their 2022 performance and, more importantly, what it means […]
Volume 66
Executive Summary – Monthly recap We are experiencing tremendous change across talent, agency capabilities and the way work is being produced. It’s clear that the path is forward, with little appetite to reverse to prior industry practices in the way we pitch for work, conduct reviews, onboard manage our relationships. For example, our industry needs […]
We don’t talk about… no no no
Three major roadblocks to highly effective marketing and collaborative client/agency partnerships… and why brand advertisers should talk about them. — Read our article posted on Producers & Procurers iQ — — Read our article posted on LBB Online — Unless you live under a rock, by now you probably heard the most popular of the […]
5 Reasons clients can inadvertently set their agencies up for failure
Featured on Producers & Procurers iQ: When clients take responsibility for setting agencies up for success, they see lower fail rates and stronger performance. — Read the published Producers & Procurers iQ article — The chicken or the egg causality dilemma has been around for ages. It dates to Aristotle in the 4th century BCE […]
The Chicken and the Egg Dilemma
When clients take responsibility for setting agencies up for success, they see lower fail rates and stronger performance. — Read our article posted on ANA — — Read our article posted on LBBonline — — Read our article posted on 4As — — Read our article posted on Producers & Procurers iQ — — Read […]
10 Best Advertising Quotes of February 2021
Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as Raja Rajamannar (CMO Mastercard), Barry Byrne (Global Head of Marketing adidas), and Bruno Cardinali (CMO Popeyes Louisiana Kitchen), brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
10 Best Advertising Quotes October 2020
Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders, brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
How eTraining Programs Contribute to More Efficient Agency Onboarding and Productivity Gains, While Fostering Better Client Skills
Building Stronger Partnerships with eTraining: The COVID-19 pandemic made us revisit how we do business, including how to work from home and operate our daily work lives without the benefit of in-person interactions. Yet, leveraging interactive technology as an alternative means of communication isn’t new to the personal development and training world. Location-based training events, […]
What Actions Should Brand Advertisers Consider Taking in These Challenging Times to Make Responsible Use of Their Budget and Agency Resources?
Responsible Measures in Uncertain Times: Uncertainty seems to be the only certainty these days. Yet, brands and agencies must learn to operate in these challenging times by adapting to new realities, overcoming disruption and fear. The economic implications are hard to ignore. As the serenity prayer reminds us: we must accept the things we cannot […]
10 Best Advertising Quotes May 2019
Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders, brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
How Advertisers and Their Agencies Must Leverage and Readily Adopt Industry Best Practices in Order to Build Productive, Long-Term Relationships
Built to Last: We’ve all heard about the tragedy of the luxury British steamship that sank in the early hours of April 15, 1912 in the North Atlantic. We remember the story because it has inspired countless books and films. The Titanic also became a cautionary tale about overconfidence as it was believed back then […]
10 Best Advertising Quotes March 2019
Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders, brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
