How will technology transform the fragile client-agency ecosystem
Featured on ClickZ: What radical changes should advertisers expect in a post-COVID world that is technology-led and rapidly changing? And how should they best prepare themselves to take on these new opportunities? — Read the published ClickZ article — 30-second summary: The client/agency ecosystem is profoundly being reshaped, effectively fueled by new technological advances across […]
How Advertisers and Their Agencies Must Leverage and Readily Adopt Industry Best Practices in Order to Build Productive, Long-Term Relationships
Built to Last: We’ve all heard about the tragedy of the luxury British steamship that sank in the early hours of April 15, 1912 in the North Atlantic. We remember the story because it has inspired countless books and films. The Titanic also became a cautionary tale about overconfidence as it was believed back then […]
Bruno Gralpois on How to Nurture Client/Agency Relationships
By Bruno Gralpois Bruno Gralpois is co-founder and principal of Agency Mania Solutions, known by some as the ‘Advertising Love Doctor.’ A former head of global marketing operations at Visa and director of global agency strategy at Microsoft he has advised numerous advertisers on their agency arrangement and is the author of Agency Mania: Harness The Madness […]
