A CMO’s Wake-up Call: not Who but How

Why CMOs must shift their mindset and focus from “Which agencies should I hire?” to “How can I operate to embolden agencies to succeed?” —no matter whom a brand partners with.   A recent article by Ad Age predicts an increase in account reviews as a result of agency layoffs, corporate restructuring, leadership changes, and […]

Getting Stuff Done – Better, Faster, Smarter

Improving the output of client–agency collaboration to drive cost efficiencies and bulletproof your business in turbulent times.   In the cacophony of business life and a new year full of promises, when the demands of work, team commitments, and the ever-present allure of conflicting priorities create a symphony of chaos, the quest to get things […]

Creating Agency KPIs

Engaging and motivating agency partners is more than a numbers game. We all have implemented Key Performance Indicators (KPIs) to measure progress against our work. Agency KPIs are essential for any organization to measure its progress against predetermined agency objectives and priorities. KPIs let advertisers focus on what matters most, align relevant resources towards achieving […]