Are you ready for a record year of breakups and honeymoons in 2022?
Will your account be in review in 2022? Let’s look back at 2021 roster changes, what we learned from them, and what it means to you—as a client or an agency—in the year ahead. — Read our article posted on Producers & Procurers iQ — — Read our article posted on LBBonline — — Read […]
Full-year 2021
Executive Summary – Yearly Recap Welcome… As you spent hours locked up in an improvised home office, did you feel overwhelmed by the cacophony of industry news, yet still felt underinformed? You were not alone. We created these quick bite-sized highlights of what’s going on in our world so friends, colleagues, and clients wouldn’t have […]
MarPro Discusses key factors for the success of procurement (Podcast)
Featured on MarPro – The Marketing Procurement Podcast Listen to Dana Small’s interview with guest Bruno Gralpois, Co-Founder and Principal of Agency Mania Solutions, where he discusses how information can be the key to marketing procurement’s success with business partners, along with being able to speak their language and keeping up with current industry trends. […]
Volume 60 December 2021
Executive Summary – Monthly Recap What would dapper Don Draper really think of our industry today? As we prepare to close an eventful 2021 and start a new year, it’s far from being the calm and predictable industry it once was. Will some avatar elves show up in your living room for the holidays thanks […]
10 Best Advertising Quotes December 2021
Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as Zena Arnold (Chief Digital & Marketing Officer Kimberly Clark), Sherry Ulsh (Sr. Manager Indirect Sourcing The Hershey Company) , Manuel “Manolo” Arroyo (Global CMO The Coca-Cola Company), Keecia Scott (Sr. Director Global Procurement & Strategic Sourcing Gilead Sciences), Allyson Witherspoon […]
Stronger together: Driving value when it matters most
What did we learn from the recent ProcureCon Marketing 2021 conference? — Read our article posted on Producers & Procurers iQ — In my opening remarks at the 2021 ProcureCon Marketing conference in San Diego, CA, I jokingly noted that this event was truly special, as it unexpectedly fell on the same day as National […]
Agency Mania Solutions sponsors ProcureCon Marketing 2021
Agency management platform and professional services firm announces its inaugural sponsorship of ProcureCon Marketing’s 2021 in-person west coast conference. — Download Press Release — SEATTLE – DECEMBER 6, 2021 – Agency Mania Solutions (AMS) announced today its sponsorship and support of ProcureCon Marketing 2021 Conference held annually by the Worldwide Business Research December 6-8, hosted at Hyatt […]
Volume 59 November 2021
Executive Summary – Monthly Recap The world of advertising woke up to a reality check when Facebook, one of the largest advertising solution providers, ended up in the eye of the storm, being scrutinized following a WSJ series called “The Facebook Files,” and the testimony of Frances Haugen, a whistleblower exposing the dilemma faced by […]
Are you a double agent?
In the age of transparency and speed, how client /agency relationships can thrive by adopting new means of collaboration and partnerships powered by data. — Read our article posted on ANA Marketing Maestros — — Read our article posted on Producers & Procurers iQ — The release of “No Time to Die” by MGM/Universal Pictures, […]
10 Best Advertising Quotes November 2021
Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as Antonio Humphreys (Group Manager Adobe), Jensen Huang (CEO NVIDIA), Michael Komasinski (Global CEO Merkle), and Andre Schulten (CFO P&G) brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
Understanding the difference between a scope and brief (Checklist)
Request a checklist to help you decide the best document to use – an SOW or a brief: There has been continued confusion in our industry about the difference between a scope of work, or statement of work (SOW), and a brief. Some may wonder: Do we need both of these? Are they redundant or […]
Agency Mania Solutions partners with ANA to offer training courses
Agency Mania University courses are now available to members of the Association of National Advertisers (ANA) — Download Press Release — BELLEVUE – NOVEMBER 2, 2021 –Today Agency Mania Solutions (AMS) announced training curriculum, Agency Mania University (AMU), which will be available to the Association of National Advertisers’ (ANA) members and affiliates through their Media Platform Affiliate Program. This offer was […]
