The Domino Effect – Bracing for Impact
Watch this recap of our newest article where Bruno explains the Domino effect the COVID-19 pandemic will have on client + agency relationships and goes over 4 potential pressure points. Brought to you by Bruno Gralpois of Agency Mania Solutions. — Read the article here —
The Question Guide to Financial Stability During a Recession
Featured on Adweek: Is your agency ready for a recession? –Read the published Adweek guide – Agencies are hardly strangers to volatility. Increasingly late or delayed payments from clients and the unpredictability of project-based work make financial stability a challenge even in the best of times. While there’s no way of knowing what the next […]
What Advertisers Should do to Protect Their Investment in Valuable Agency Relationships During Difficult Economic Times
Successfully Managing Agency Partnerships in Tumultuous Times: In times of crisis, traditional playbooks go out the window. Under pressure, with mounting concerns and increased tension, the risks of mishandling situations are far greater and the consequences potentially disastrous. Things are moving fast. Decisions are made hastily. The tendency is to favor short-term gains, and the […]
The Brand Agency Relationship Can Suffer During Tumultuous Times
Featured on AdExchanger: — Read AdExchanger’s Published Article — In times of crisis, traditional playbooks go out the window. Under pressure, with mounting concerns and increased tension, the risks of mishandling situations are far greater and the consequences potentially disastrous. The tendency is to favor short-term gains, and the focus is on extinguishing raging fires. […]
The value of effective agency management
Our visual: showcases the primary value of effective agency management. We break down the 4 core principles of effective agency management and the main capabilities each can bring. Download a print-friendly version here
Clients… How to Drive Your Agency Crazy
Our visual: explains the common mistakes made by advertisers with their agencies. Download a print-friendly version here
Best Practices in Agency Management
Our visual: outlines the key agency relations/management responsibilities, and success ingredients to drive operational excellence. We break down: The roles (strategy/governance, partnership management, engagement/delivery, and measurement/optimization), Primary focus areas (talent, relationship, work/outcomes and performance). And recipe to effectively establish this critical function. To request a complimentary electronic copy of any above visuals, […]
How Brand Advertisers Approach to Payment Terms May Have a Profound Downstream Impact on the Viability of the Advertising Industry
When Not Doing it Right is Wrong: Payment terms have been, well, top of mind as of late. While historically the topic has received industry-wide interest in the context of “effective financial management” by advertisers, it has now been upgraded to a whole new level: “responsible” industry practices that may impact the viability of an […]
What Actions Should Brand Advertisers Consider Taking in These Challenging Times to Make Responsible Use of Their Budget and Agency Resources?
Responsible Measures in Uncertain Times: Uncertainty seems to be the only certainty these days. Yet, brands and agencies must learn to operate in these challenging times by adapting to new realities, overcoming disruption and fear. The economic implications are hard to ignore. As the serenity prayer reminds us: we must accept the things we cannot […]
4A’s Relationship Management Best Practices Guidance
Featured on 4A’s — Read the published 4A’s article — Considering the time, energy and expense marketers spend conducting reviews—and that agencies spend on developing new business—it’s critical for both partners to ensure a long and fruitful relationship. Having a powerful relationship-management program can help you get your relationship off to a good start and […]
Use the Value Index to Show ROI. Client/Agency Relationships Need More Transparency and Accountability
Featured on The Drum — Read The Drum’s published article — The marketing industry is buzzing from Samsung Electronics Co.’s recent marketing operation layoffs and speculated connection to the abrupt departure of its CMO, Marc Mathieu. Information shared in The Wall Street Journal indicate the company conducted an internal investigation of the dealings between marketing staff and […]
Accountability in Agency-Client Relationships is a Two-Way Street
Featured on MediaPost’s AgencyDaily & 4A’s SmartBrief: — Read the published AgencyDaily article — — Read the published 4A’s article — The average client-agency relationship is in sharp decline, creating much tension and uncertainty for both advertisers and agencies. Billions of marketing dollars are still channeled through randomly selected agencies by clients of all sizes […]
