ARTICLE: HOW MUCH RISK BRAND ADVERTISERS ARE WILLING TO TAKE WITH THEIR AGENCY PARTNERS, AND WHAT IMPACT IT HAS ON THEIR OVERALL PERFORMANCE
What’s Your Risk Profile? From choosing what stock or bond to purchase to deciding whether you should travel or shake hands during the Coronavirus epidemic, the everyday decisions we make are based on our individual risk profiles, or what is often referred to as risk tolerance. Financial institutions have mastered the artform of asking customers […]
ARTICLE: 5 CONSIDERATIONS TO KEEP IN MIND WHEN CHOOSING BETWEEN RETAINER AND DELIVERABLE-FIRST
5 Considerations to Keep in Mind When Choosing Between Retainer and Deliverable-First By Bruno Gralpois, Co-founder and Principal at Agency Mania Solutions There’s a lot to weigh to find the best fit for your agency A deliverable-first model could prove more efficient. Thinking hard about those agency retainers? Sure, many brand and […]
