Hidden Costs of Changing Partners

Report reveals how to prevent astronomical costs of an agency review In business as in life, changing partners always costs more than expected. Divorces in the U.S. average $15,000 to $20,000, with more complex cases costing far more. Similarly, the cost of changing a brand’s agency partners can be significant. This is one key takeaway […]

Riding a Bicycle Backwards

Marketers have been conditioned to accept some ideas that eventually threw us off balance. Ultimately, these false ideas get in the way of effective partnerships. As a former competitive cyclist, I understand the value of balance, especially at high speed and within a large group of riders. Balance, as with riding a bicycle, is something […]

Are you gambling with your agency partners?

Gambling with Agency Partners

Four Lessons To Build Strong Partnerships There is no place like Las Vegas to understand gambling. Gambling’s what it’s known for. If you visit Sin City and do not hold some cards, play at a slot machine, sit at a poker or blackjack table or toss some dice, you are missing out on what the […]

Unlearning common misconceptions about agencies

Featured on Marketing Dive: Marketers have been conditioned to accept some ideas that eventually threw us off balance. Ultimately, these false ideas get in the way of effective partnerships. — Read the published Marketing Dive article — The following is a guest post by Bruno Gralpois, co-founder and principal of Agency Mania Solutions. Opinions are the […]

Industry Update Volume 53

Executive Summary – Monthly Recap Are you tired of hearing about this “new normal”? I think we all are. Normal is not too exciting and it sets the bar quite low. Perhaps we crave a “new extraordinary”? It’s fair to say that life as we knew it has been overturned by this nasty global pandemic. […]

Industry Update Volume 52

Executive Summary – Monthly Recap “Stay away from negative people. They have a problem for every solution.” We sure had our fair share of problems in 2020. As we enthusiastically turn the corner and start a promising year, January still had plenty of unexpected surprises for us. It’s hard to choose, really. The insurrection in […]

EvaluationDeliver™ Participation Tool

Request a feature highlight of the  module inside agency performance solutions, EvaluationDeliver™ and PerformanceDeliver™, that provides a more streamlined and simplified process to manage and update participation lists: Anyone who has ever set up and run a survey process like client/agency evaluations appreciates the inherent complexities and challenges associated with building and maintaining/updating a list […]

Adopting Smarter Ways to Conduct Agency Reviews and New Business Pitches

Ending the Traditional Pitch Mania: I’ve seen it all, it seems. I’ll bet you have, too. The endless RFPs. The RFPs from hell. The poorly run ones. The ones filled with regrets and disappointments on both sides. If you are an advertiser, you’ve probably run many agency reviews in your career, hoping to find the […]

Agency Mania Solutions to Join Keynote Panel at MDC’s Global Partners Summit

Co-Founder Bruno Gralpois to Address Agency Partnerships at International Event: SEATTLE – May 17, 2018 – MDC Partners has selected Bruno Gralpois, co-founder and principal of Agency Mania Solutions, to participate in MDC’s Global Partners Summit, May 17 in Nashville. Gralpois will join other industry leaders and brand advertisers in a discussion exploring modern collaborative […]

Demystifying the Reasons Behind the Campbell’s Switch to Publicis from BBDO and How to Prevent the Excessive Wave of Agency Reviews

Demystifying the reasons behind the Campbell’s switch to Publicis from BBDO and how to prevent the excessive wave of agency reviews. By: Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here The grass is always expected to be greener on the other side of the fence. Advertisers often ask themselves: but […]

The Demise of Decades-Long Agency-and-Client Relationships

Featured on AdExchanger: “Data-Driven Thinking“ is written by members of the media community and contains fresh ideas on the digital revolution in media. As the saying goes, the grass is always greener on the other side of the fence. When advertisers consider a review of their agency partners, they must really believe that a change […]