EvaluationDeliver™ AI Sentiment Analysis

AMS Feature Highlight AI Sentiment Analysis

Request more information on the AI Sentiment Analysis feature within our agency performance solution, EvaluationDeliver™, that accelerates and enriches the assessment of client-agency relationships: Sentiment analysis is highly prized for its capacity to provide invaluable insights into the perceptions, preferences, and emotions of a group. Typically, this involves navigating extensive data sets to extract the […]

10 Best Advertising Quotes | June 2024

June Quote Video Cover

Discover June’s 10 best quotes about the state of the advertising landscape from industry thought-leaders such as Victoria Lozano (Crayola), Francois Lee (Amazon), Andrea Stillacci (HEREZIE), and more. Dive into our collection of video resources for more industry insights. Brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.

10 Best Advertising Quotes | April 2024

Inspiring Advertising Quotes of April

Discover April’s 10 best quotes about the state of the advertising landscape from industry thought-leaders such as Mark Read (WPP), Marla Kaplowitz (4A’s), Marc Pritchard (P&G), and more. Dive into our collection of video resources for more industry insights. Brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.

10 Best Advertising Quotes February 2024

Discover February’s 10 best quotes about the state of the advertising landscape from industry thought-leaders such as Tom Denford (ID Comms Group), Alyson Griffin (State Farm), Mark Read (WPP), and more. Dive into our collection of video resources for more industry insights. Brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.

Hidden Costs of Changing Partners

Report reveals how to prevent astronomical costs of an agency review In business as in life, changing partners always costs more than expected. Divorces in the U.S. average $15,000 to $20,000, with more complex cases costing far more. Similarly, the cost of changing a brand’s agency partners can be significant. This is one key takeaway […]

Riding a Bicycle Backwards

Marketers have been conditioned to accept some ideas that eventually threw us off balance. Ultimately, these false ideas get in the way of effective partnerships. As a former competitive cyclist, I understand the value of balance, especially at high speed and within a large group of riders. Balance, as with riding a bicycle, is something […]

Are you gambling with your agency partners?

Gambling with Agency Partners

Four Lessons To Build Strong Partnerships There is no place like Las Vegas to understand gambling. Gambling’s what it’s known for. If you visit Sin City and do not hold some cards, play at a slot machine, sit at a poker or blackjack table or toss some dice, you are missing out on what the […]

Unlearning common misconceptions about agencies

Featured on Marketing Dive: Marketers have been conditioned to accept some ideas that eventually threw us off balance. Ultimately, these false ideas get in the way of effective partnerships. — Read the published Marketing Dive article — The following is a guest post by Bruno Gralpois, co-founder and principal of Agency Mania Solutions. Opinions are the […]

Industry Update Volume 53

Executive Summary – Monthly Recap Are you tired of hearing about this “new normal”? I think we all are. Normal is not too exciting and it sets the bar quite low. Perhaps we crave a “new extraordinary”? It’s fair to say that life as we knew it has been overturned by this nasty global pandemic. […]

Industry Update Volume 52

Executive Summary – Monthly Recap “Stay away from negative people. They have a problem for every solution.” We sure had our fair share of problems in 2020. As we enthusiastically turn the corner and start a promising year, January still had plenty of unexpected surprises for us. It’s hard to choose, really. The insurrection in […]

EvaluationDeliver™ Participation Tool

Agency Mania Solutions Feature Highlight Participation Tool

Request more information on the Participation Tool feature within our agency performance solution, EvaluationDeliver™, that provides a more streamlined and simplified process to manage and update participation lists: Anyone who has ever set up and run a survey process like client/agency evaluations appreciates the inherent complexities and challenges associated with building and maintaining/updating a list […]

Adopting Smarter Ways to Conduct Agency Reviews and New Business Pitches

Ending the Traditional Pitch Mania: I’ve seen it all, it seems. I’ll bet you have, too. The endless RFPs. The RFPs from hell. The poorly run ones. The ones filled with regrets and disappointments on both sides. If you are an advertiser, you’ve probably run many agency reviews in your career, hoping to find the […]