RosterDeliver™ is a flexible one-stop agency roster solution, a sort of user-friendly, online supplier database specifically designed to provide sourcing and marketing professionals detailed and easy access to up-to-date information about advertising/marketing agencies and suppliers in the company’s roster. Learn more: https://agencymania.com/solutions/rosterdeliver/
Executive Summary – Monthly recap We are experiencing tremendous change across talent, agency capabilities and the way work is being produced. It’s clear that the path is forward, with little appetite to reverse to prior industry practices in the way we pitch for work, conduct reviews, onboard manage our relationships. For example, our industry needs […]
Will your account be in review in 2022? Let’s look back at 2021 roster changes, what we learned from them, and what it means to you—as a client or an agency—in the year ahead. — Read our article posted on Producers & Procurers iQ — — Read our article posted on LBBonline — — Read […]
Providing and receiving feedback to/from valuable partners requires a multi-dimensional organized approach that is essential to building long-term thriving partnerships: — Read the published article on 4A’s — — Read the published article from the Association of National Advertisers– All relationships flourish on feedback. All relationships require input […]
Featured on Producers & Procurers iQ: Putting greater emphasis on driving incremental value from the partnership, while maintaining traditional cost management and resource utilization. — Read the published Producers & Procurers iQ article — We are all familiar with the concept of asset management. This is something we intuitively practice when we manage a retirement […]
Request a feature highlight of the module that enables the collection of client feedback right inside RosterDeliver™ to enhance the quality and relevancy of agency profiles: RosterDeliver™ is a powerful solution to track and serve detailed agency profiles from a company’s roster of agencies to their internal marketing community. The purpose is to match internal […]
An integrated mix of agency management tools enables Gilead Sciences to improve agency insights, action plans, work output, relationships and more streamlined, efficient use of resources.
This Roster Management Software enables this client to optimize and simplify its agency roster, making it easy for marketers for search for a given agency.
Featured on ANA Marketing Maestros — Read the ANA’s published article — Advertising has evolved into a complex, multi-faceted discipline requiring skills borrowed from business strategy, finance, information technology, human resources and almost every other corporate function. So, it’s no surprise that the list of activities on marketers’ desks increasingly runs long and deep. Too […]
ARTICLE: PREDICTING A NEW ERA OF ENERGIZED PARTNERSHIPS, FIERCE GROWTH, DRASTIC CHANGES, AND NEW WAYS FOR CLIENTS AND THEIR AGENCIES TO COLLABORATE
Advertisers and Agencies: Are You Ready For 2020? FORGET ABOUT 2019 PREDICTIONS. The year 2020 is glowing on the horizon, fueled by opportunities, innovation, transformative forces, and yes, the fear of the unknown. There have been many attempts to get a glimpse into the future and predict what 2020 would look like for the marketing […]
Four ways the marketing industry can overcome its growing talent shortage. Download a print-friendly version here By: Bruno Gralpois, Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator If marketing had a TV show like NBC’s “America’s Got Talent,” what would it look like? In lieu of singers, entertainers, dancers, magicians, and comedians, we would […]
ARTICLE: HOW BRAND ADVERTISERS CAN SIMPLIFY ROSTER MANAGEMENT WITHOUT SIGNIFICANTLY SHRINKING THE NUMBER OF AGENCIES THEY WORK WITH
Download a print-friendly version here Less is More. More or Less. The world of marketing has become incredibly complex. Advertisers are building new muscles to deliver ever-more integrated consumer experiences, requiring them to assemble a broad set of specialty skills and agency competencies. However, as CMOs face greater complexity, many of them have chosen to […]