WE DON’T TALK ABOUT…NO, NO, NO!

Three major roadblocks to highly effective marketing and collaborative client/agency partnerships… and why brand advertisers should talk about them. — Read our article posted on Producers & Procurers iQ — — Read our article posted on LBB Online —  Unless you live under a rock, by now you probably heard the most popular of the […]

ARTICLE: PARTNERSHIP IN 2021 – AN INCONVENIENT TRUTH

Raising awareness of the increased tension in client/agency relationships amid COVID – The case for why 2021 will be the year of renewed partnerships: — Read the published article on 4A’s — The 2006 Oscar-winning documentary “An Inconvenient Truth” featuring former United States Vice President Al Gore reenergized the environmental movement after making a dire […]

FIVE INCONVENIENT TRUTHS ABOUT CLIENT-AGENCY PARTNERSHIPS IN 2021 AND HOW TO FIX THEM

Featured on WARC: This article examines the increased tension in client–agency relationships amid the COVID-induced recession, and how to make 2021 an opportunity to renew and refresh these partnerships. — Read the published article on WARC — Read the quick summary: The agency industry has been shaken by the pandemic, with the associated budget cuts […]

IN THE NEWS: TURNING AGENCIES INTO GROWTH AGENTS

Featured on The ANA Marketing Maestros, 4A’s and Adforum: How brand advertisers enable agency partners to drive business and brand growth through process automation. — Read the article published by ANA Maestros  — — Read the article published by 4A’s — — Read the article published by Adforum — GROWTH. If there is one word […]

IN THE NEWS: THE DOMINO EFFECT

Featured on AdExchanger: Anticipating the cascading impact of the COVID-19 crisis on the advertising industry and client/agency relationships.   — Read the published AdExchanger article  — We are all too familiar with the chain reaction produced when one event sets off a series of inevitable events. Today’s economic crisis and COVID-19 pandemic has also set […]

IN THE NEWS: A GUIDE TO AGENCY MANAGEMENT IN 2020

Featured on ANA Marketing Maestros — Read the ANA’s published article — Advertising has evolved into a complex, multi-faceted discipline requiring skills borrowed from business strategy, finance, information technology, human resources and almost every other corporate function. So, it’s no surprise that the list of activities on marketers’ desks increasingly runs long and deep. Too […]

IN THE NEWS: AMAZON’S ADVERTISING PHENOMENON FUELS A SEATTLE TALENT BOOM

Featured on Puget Sound Business Journal & Yahoo! Finance: — Read the PSBJ published article — Seattle is on its way to becoming the next advertising industry nerve center, mostly fueled by Amazon’s rapid and powerful entry into the advertising business. With such a large share of e-commerce transactions going through Amazon, it’s hard for […]

ARTICLE: WASTE IS THE NEXT BATTLEGROUND FOR REAL AND SUSTAINED MARKETING EFFICIENCY

Wasted! The New Marketing Battlefront: Reducing Waste. By: Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a PDF Version Here Waste is not just a dirty word, no pun intended. It’s a source of great anxiety for those who encounter it, no matter what it is or where it originates from. A recent Forbes […]

HOW MARKETING LEADERS MUST BUILD THE RIGHT AGENCY MANAGEMENT COMPETENCIES TO ENABLE THEIR ORGANIZATION TO DO MORE

How marketing leaders must build the right Agency Management competencies to enable their organization to do more. By: Bruno Gralpois, Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a PDF version here For years, the practice of agency management has been viewed purely as an operational function by the C-suite. Instead, Chief Marketing Officers (CMOs) should view […]

ARTICLE: THE BATTLE FOR DIGITAL MARKETING TALENT IS ON, UNDERSCORED BY CONTINUED MERGERS AND ACQUISITION (M&As) ACTIVITY WITHIN THE INDUSTRY OVER THE PAST FEW YEARS

The battle for digital marketing talent is on, underscored by continued mergers and acquisition (M&As) activity within the industry over the past few years.       Download a free print-version here By: Bruno Gralpois, Principal and Co-founder of Agency Mania Solutions Everyone is competing for the same talent, from advertisers building their own in-house agencies, […]