PARTNERSHIP MANAGEMENT SOFTWARE

Industry leader offering custom agency management software. Helping the world’s largest brands deploy customizable software that enables more effective management of their global strategic supplier partnerships. Our solutions give clients the tools they need to choose the right agency, accurately brief the agency, create actionable scopes of work, effectively manage resources and contracts, monitor related […]

UNDERSTANDING THE DIFFERENCE BETWEEN A SCOPE AND A BRIEF (CHECKLIST)

Request a checklist to help you decide the best document to use – an SOW or a brief: There has been continued confusion in our industry about the difference between a scope of work, or statement of work (SOW), and a brief. Some may wonder: Do we need both of these? Are they redundant or […]

GILEAD SCIENCES’ INTEGRATED PLATFORM

An integrated mix of agency management tools enables Gilead Sciences to improve agency insights, action plans, work output, relationships and more streamlined, efficient use of resources.

ARTICLE: 6 CONSIDERATIONS FOR PROVIDING BETTER BRIEFS

Stop the madness: When advertising clients provide creative briefs or statements of work (SOWs) to agencies, there is a bit of a disconnect in how those efforts are perceived. It’s “bad enough” that only 58% of clients said they provide clear assignment SOW/briefings to their agencies, according to Bruno Gralpois, co-founder of Agency Mania Solutions and the […]

IN THE NEWS: HOW TO GET MORE FROM THE CREATIVE BRIEF PROCESS

Featured on PR Daily: Early in the creative process, details matter. — Read the published PR Daily article — Creative briefs that lack rigor and clear objectives are the earliest warning sign of a doomed client-agency relationship. Without explicit client guidance, PR teams enter a working relationship likely to make false assumptions, misinterpret instructions, and […]

ARTICLE: BRUNO GRALPOIS ON HOW TO NURTURE CLIENT/AGENCY RELATIONSHIPS

By Bruno Gralpois Bruno Gralpois is co-founder and principal of Agency Mania Solutions, known by some as the ‘Advertising Love Doctor.’ A former head of global marketing operations at Visa and director of global agency strategy at Microsoft he has advised numerous advertisers on their agency arrangement and is the author of Agency Mania: Harness The Madness […]

ARTICLE: DISCOVER HOW BRAND ADVERTISERS CAN ENSURE THE EFFECTIVE USE OF BUDGETS AND TALENT WITH AN INTEGRATED APPROACH TO MANAGING AGENCY PARTNERSHIPS

How fast or far you can run only matters if you run in the right direction: Discover how brand advertisers can ensure the effective use of budgets and talent with an integrated approach to managing agency partnerships. By Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here In the 1994 American […]

ARTICLE: 2018 ADVERTISER/AGENCY PREDICTIONS AND MAJOR TRENDS

What should advertisers and their agencies expect from each other in 2018? Discover major trends that will inevitably rock your world. By Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here Wouldn’t it be great if we could predict the future accurately? Think about all the decisions you would make differently, […]

ARTICLE: FIVE REALISTIC WAYS TO EARN TRUST IN CLIENT/AGENCY RELATIONSHIPS

Trust Me (no, really!) By Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here Trust me (if I may ask) when I say that “transparency” has been the key word of choice in 2017. The issue of trust in client/agency relationships is so deep that it even led the newly elected […]

VIDEO: 10 INSPIRING QUOTES ABOUT ADVERTISING

Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders, brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.