IN THE NEWS: CLIENTS AND AGENCIES ALIKE DESERVE BETTER PARTNERSHIP PRACTICES

Featured on CampaignUS: Clients and agencies alike deserve better partnership practices. Here are five areas that agencies and clients could all work better at when it comes to partnering. — Read the published CampaignUS article — In the age of constant “mania,” advertisers and agencies deserve better ways to collaborate and successfully partner. “We deserve […]

ARTICLE: 6 CONSIDERATIONS FOR PROVIDING BETTER BRIEFS

Stop the madness: When advertising clients provide creative briefs or statements of work (SOWs) to agencies, there is a bit of a disconnect in how those efforts are perceived. It’s “bad enough” that only 58% of clients said they provide clear assignment SOW/briefings to their agencies, according to Bruno Gralpois, co-founder of Agency Mania Solutions and the […]

IN THE NEWS: HOW TO GET MORE FROM THE CREATIVE BRIEF PROCESS

Featured on PR Daily: Early in the creative process, details matter. — Read the published PR Daily article — Creative briefs that lack rigor and clear objectives are the earliest warning sign of a doomed client-agency relationship. Without explicit client guidance, PR teams enter a working relationship likely to make false assumptions, misinterpret instructions, and […]