Volume 67 December 2022
Executive Summary Most analysts predict high volatility in the months to come, especially in digital advertising, and it is expected to spread across the entire advertising and marketing space. Agencies and advertisers are all dealing with a great sense of uncertainty right now. Macroeconomic concerns have been an ongoing topic of conversation, with unknown consequences […]
10 Best advertising quotes December 2022
Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as Fiona Lloyd (Carat), Nicole Vinson (Kellogg), Teri Brady (Mother NY), Kristen Colonna (Pernod Ricard), and more. Brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
10 Best Advertising Quotes for October 2022
Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as Brian Chesky (Airbnb), Diana Frost (Kraft Heinz), Robin Triplett (The Coca-Cola Co) and more. Brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
Volume 66
Executive Summary – Monthly recap We are experiencing tremendous change across talent, agency capabilities and the way work is being produced. It’s clear that the path is forward, with little appetite to reverse to prior industry practices in the way we pitch for work, conduct reviews, onboard manage our relationships. For example, our industry needs […]
Are you gambling with your agency partners?
Four Lessons To Build Strong Partnerships There is no place like Las Vegas to understand gambling. Gambling’s what it’s known for. If you visit Sin City and do not hold some cards, play at a slot machine, sit at a poker or blackjack table or toss some dice, you are missing out on what the […]
Volume 65 August 2022
Executive Summary – Monthly Recap The iconic Cannes Lions International Festival of Creativity is now behind us, along with a warm summer in the French Riviera. The festival left us with memorable insights about the state of our industry, as we attended in person for the first time since 2019, but with less participation. The […]
10 Best advertising quotes August 2022
Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as Vicky Free (Global Brand Marketer, Adidas), Todd Kaplan (CMO, Pepsi), and Evaristus Mainsah (VP, Amazon Ads & IMDb) brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
Is your preferred partner program painful or prosperous?
How can we build a more resilient and effective supply chain in a post-COVID and constantly disrupted marketplace? Perhaps at no other time in our history has the importance of the supply chain been so obvious in companies’ ability to operate and drive organizational growth. Yet the marketing and advertising world has long understood that […]
Volume 64 June 2022
Executive Summary – Monthly Recap As we get bombarded with news and data, it may be time for a little perspective so we can tease the events that truly matter. I noticed a few interesting trends in the past few weeks. First, the concept of “responsible advertising” is now a reality for advertisers and agencies […]
10 Best advertising quotes June 2022
Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as James Donovan (Global Audience & Addressable Media Manager, Coca-Cola), Kacy Cole (Vice-President, Marketing & E-commerce, Holland America Line), and Luis Di Como (Executive Vice President Global Media, Unilever) brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short […]
When chaos calls, will your partnerships thrive or dive?
How business partnerships and team collaboration must evolve to overcome a wide range of new and complex business challenges between brands and agencies. — Read our article posted on Forbes — — Read our article posted on 4As — The world hasn’t come to an end, but at times it feels as if we’re getting […]
10 Best Advertising Quotes April 2022
Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as Ryan Reynolds (Chief Creative Officer, MNTN), Melissa Wildermuth (Global Creative Director, General Mills), and Marla Kaplowitz (President & CEO, 4A’s) brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
