ARTICLE: HOW IN-HOUSE AND EXTERNAL AGENCIES CAN NOT ONLY COEXIST BUT THRIVE TOGETHER

How in-house and external agencies can not only coexist but thrive together. Download a print-friendly version here By: Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator The growing number of brand advertisers setting up their own in-house agencies has grown exponentially in recent years. This phenomenon is often mentioned by industry analysts and top agency […]

ARTICLE: WILL YOU CONDUCT AN AGENCY REVIEW THIS YEAR?

Download a print-friendly version here Industry data confirms a significant increase in roster changes and competitive reviews. Is the trend likely to continue in the years ahead? What are the implications for brand advertisers and their agencies? A recent article by the Wall Street Journal quoted data from research firm Advertiser Perceptions that 58% of […]