ARE YOU GAMBLING WITH YOUR AGENCY PARTNERS?

Gambling with Agency Partners

— Read our article posted on Forbes — –– Read our article posted on Producers @ Procurers iQ — Four Lessons To Build Strong Partnerships There is no place like Las Vegas to understand gambling. Gambling’s what it’s known for. If you visit Sin City and do not hold some cards, play at a slot […]

HOW TO MAKE THE “MARRIAGE” OF A NEW CLIENT/AGENCY RELATIONSHIP LAST

— Read the published article on Producers & Procurers iQ — — Read the published article on Association of National Advertisers — Like marriage, client-agency relationships require a high level of investment, commitment and long-term mindset to understand, grow together and respond to each other’s needs. In 2016, a French-speaking reality TV show, “Mariés au […]

WHEN CHAOS CALLS, WILL YOUR PARTNERSHIPS THRIVE OR DIVE?

How business partnerships and team collaboration must evolve to overcome a wide range of new and complex business challenges between brands and agencies. — Read our article posted on Forbes — — Read our article posted on 4As — The world hasn’t come to an end, but at times it feels as if we’re getting […]

FIVE REASONS CLIENTS CAN INADVERTENTLY SET THEIR AGENCIES UP FOR FAILURE

Featured on Producers & Procurers iQ: When clients take responsibility for setting agencies up for success, they see lower fail rates and stronger performance. — Read the published Producers & Procurers iQ  article — The chicken or the egg causality dilemma has been around for ages. It dates to Aristotle in the 4th century BCE […]

THE CHICKEN AND THE EGG DILEMMA

When clients take responsibility for setting agencies up for success, they see lower fail rates and stronger performance. — Read our article posted on ANA — — Read our article posted on LBBonline — — Read our article posted on 4As — — Read our article posted on Producers & Procurers iQ — — Read […]

10 BEST QUOTES ABOUT INNOVATION AND CHANGE FOR MAY 2021

Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as Bob Liodice (President & Ceo ANA), Todd Newman (VP Innovation Keurig Dr Pepper), Sir Martin Sorrell (CEO S4 Capital), brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.

10 BEST ADVERTISING QUOTES OF MAY 2021

Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as Bob Liodice (President & Ceo ANA),  Michelle St. Jacques (CMO Molson Coors),  Sir Martin Sorrell (CEO S4 Capital) and Catherine Sullivan (CEO PHD US), brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.

ARTICLE: THE ORGANIZED FEEDBACK FRAMEWORK

Providing and receiving feedback to/from valuable partners requires a multi-dimensional organized approach that is essential to building long-term thriving partnerships: — Read the published article on 4A’s — — Read the published article from the Association of National Advertisers–               All relationships flourish on feedback. All relationships require input […]

ACHIEVING SUPERIOR SUPPLIER VALUE – COLLABORATION AND FOCUS

Featured on Producers & Procurers iQ: Putting greater emphasis on driving incremental value from the partnership, while maintaining traditional cost management and resource utilization. — Read the published Producers & Procurers iQ article — We are all familiar with the concept of asset management. This is something we intuitively practice when we manage a retirement […]

INDUSTRY UPDATE VOLUME 54

Executive Summary – Monthly Recap Cannes Lions Festival announced that it’s going 100% digital for its second straight year, indicating that the light is there but still at the end of a long, very long tunnel. Global agencies reported their 2020 financial performance and, despite single-digit revenue drop and a painful decline in organic growth […]

VIDEO: 10 BEST ADVERTISING QUOTES ABOUT REMOTE WORKING FOR APRIL 2021

Discover the 10 best advertising quotes about remote working from industry thought-leaders such as Marc Pritchard (Chief Brand Officer Procter & Gamble), Mark Read (CEO WPP), and Michael Duda (Managing Partner Bullish), brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.

VIDEO: 10 BEST ADVERTISING QUOTES OF APRIL 2021

Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as Marla Kaplowitz (CEO 4As), Ivan Pollard (Global CMO General Mills), and Marc Pritchard (Chief Brand Officer Procter & Gamble), brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.