The Domino Effect

Featured on AdExchanger: Anticipating the cascading impact of the COVID-19 crisis on the advertising industry and client/agency relationships.   — Read the published AdExchanger article  — We are all too familiar with the chain reaction produced when one event sets off a series of inevitable events. Today’s economic crisis and COVID-19 pandemic has also set […]

The Domino Effect – Bracing for Impact

Watch this recap of our newest article where Bruno explains the Domino effect the COVID-19 pandemic will have on client + agency relationships and goes over 4 potential pressure points. Brought to you by Bruno Gralpois of Agency Mania Solutions.  — Read the article here —

What Advertisers Should do to Protect Their Investment in Valuable Agency Relationships During Difficult Economic Times

Successfully Managing Agency Partnerships in Tumultuous Times: In times of crisis, traditional playbooks go out the window. Under pressure, with mounting concerns and increased tension, the risks of mishandling situations are far greater and the consequences potentially disastrous. Things are moving fast. Decisions are made hastily. The tendency is to favor short-term gains, and the […]

The Brand Agency Relationship Can Suffer During Tumultuous Times

Featured on AdExchanger: — Read AdExchanger’s Published Article — In times of crisis, traditional playbooks go out the window. Under pressure, with mounting concerns and increased tension, the risks of mishandling situations are far greater and the consequences potentially disastrous. The tendency is to favor short-term gains, and the focus is on extinguishing raging fires. […]

Best Practices in Agency Management

Our visual: outlines the key agency relations/management responsibilities,  and success ingredients to drive operational excellence. We break down: The roles (strategy/governance, partnership management, engagement/delivery, and measurement/optimization), Primary focus areas (talent, relationship, work/outcomes and performance). And recipe to effectively establish this critical function.        To request a complimentary electronic copy of any above visuals, […]

How Advertisers Can Learn From Debacles Like Samsung’s Recent Agency Partnership Audit

Lessons Learned from the Samsung Debacle: In the age of transparency and accountability, advertisers can learn from debacles like Samsung’s recent agency partnership audit. The marketing industry is still in shock, following the announcement that Samsung Electronics Co.’s presumed audit of its agency practices and operations led to various layoffs and the departure of top […]

Accountability in Agency-Client Relationships is a Two-Way Street

Featured on MediaPost’s AgencyDaily & 4A’s SmartBrief: — Read the published AgencyDaily article — — Read the published 4A’s article — The average client-agency relationship is in sharp decline, creating much tension and uncertainty for both advertisers and agencies. Billions of marketing dollars are still channeled through randomly selected agencies by clients of all sizes […]

Adopting Smarter Ways to Conduct Agency Reviews and New Business Pitches

Ending the Traditional Pitch Mania: I’ve seen it all, it seems. I’ll bet you have, too. The endless RFPs. The RFPs from hell. The poorly run ones. The ones filled with regrets and disappointments on both sides. If you are an advertiser, you’ve probably run many agency reviews in your career, hoping to find the […]

Adopting Healthy Client/Agency Practices and Relations to Stay Budget Fit

The Marketing Diet: Dieting is not foreign to most of us. Per a food & health survey released by the International Food Information Council Foundation, the number of people on diets to lose weight or to be healthier is up 22 percent from last year, at 36%. That’s right: one out of three individuals are […]

How to Detect the Early Signs of Inefficiencies in Client/Agency Relationships, and What to do About It…Before It’s Too Late

How to detect the early signs of inefficiencies in client/agency relationships. And what to do about it…before it’s too late. By: Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here We are good. We are really good, at reading traffic signs. This is not a new skill. The earliest form of road […]

Agency Mania Solutions to Join Keynote Panel at MDC’s Global Partners Summit

Co-Founder Bruno Gralpois to Address Agency Partnerships at International Event: SEATTLE – May 17, 2018 – MDC Partners has selected Bruno Gralpois, co-founder and principal of Agency Mania Solutions, to participate in MDC’s Global Partners Summit, May 17 in Nashville. Gralpois will join other industry leaders and brand advertisers in a discussion exploring modern collaborative […]